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The Paperboy’s Secret Taiye Selasi on How to Survive Perfectionism Taiye Selasi Reads “Firstborn Immigrant Daughter” Restaurant Review: Ambassadors Clubhouse The Expansive Joy of Mao Ishikawa Italy Has Failed to Qualify for Three Straight World Cups. Are the Country’s Immigration Policies to Blame? When the Religious Right Came for Martin Scorsese Play Shuffalo: Saturday, May 30, 2026 The Knicks: The Only Game in Town Why “Yesteryear” Is Everywhere Dan Osborn, the Independent Senate Candidate Who Could Tip Nebraska Daily Cartoon: Friday, May 29th The Mini Crossword: Friday, May 29, 2026 “Hacks” Gave Us an Odd Couple for the Ages Inside Lebanon’s Fraught Push to Disarm Hezbollah Should You Automate Your Life? “Greater New York” Takes the Pulse of the City Postscript: Donald Newhouse Play Shuffalo: Friday, May 29, 2026 “Power Ballad,” Reviewed: A Bromantic Conflict Over a Hit Song Donald Trump Gets Even Attack of the “Flesh-Eating” Bacteria Taking Children from Their Parents Without a Court Order The Stories That TV Tells About Online Sex Work Daily Cartoon: Thursday, May 28th Play Shuffalo: Thursday, May 28, 2026 We Found Amelia Earhart, but She Cut Her Bangs, So We Didn’t Recognize Her The Mini Crossword: Thursday, May 28, 2026 All the Films in Competition at Cannes 2026, Ranked from Best to Worst A Prison Escape in Georgia The Whiplash of the U.S.-Iran Peace Talks Julia Alvarez Reads Judy Page Heitzman Daily Cartoon: Wednesday, May 27th What the Pope Said About A.I. Play Shuffalo: Wednesday, May 27, 2026 Everlane and the Death of the “Good” Millennial Life-Style Brand The Crossword: Wednesday, May 27, 2026 Hollywood Comes to Jesus The Kids Are Not All Right at Cannes The Revolutionary Force of Sonny Rollins The Epic Disaster of Operation Epic Fury Daily Cartoon: Tuesday, May 26th Ken Paxton Wins the Senate Republican Primary Runoff in Texas The Despair of the Professor in the Age of A.I. I Am a Woman in My Thirties, and I Am Thriving Play Shuffalo: Tuesday, May 26, 2026 The Crossword: Tuesday, May 26, 2026 How a Small-Town Clerk’s Misdeeds Upturned the Murdaugh Verdict Ken Paxton Wins the Senate Republican Primary Runoff in Texas Why Any Plausible Iran Deal Is a Humiliation for Trump Play Shuffalo: Monday, May 25, 2026 “What I Saw,” by Matthew Dickman Mark Ulriksen’s “Kings of New York” “This Vast Enterprise: A New History of Lewis & Clark,” Reviewed “Ecologies of Perception,” by Terrance Hayes Slide Show: New Yorker Cartoons June 1, 2026 The Useless Beauty of Christo and Jeanne-Claude A Vindication of the Rights of L.L.M.s The Trump-Epstein Files: Look but Don’t Touch Mariska Hargitay Trades Her Badge for Confetti Can Anything Stop Donald Trump’s Corruption? Play Laugh Lines No. 73: Funerals The Crossword: Monday, May 25, 2026 Daily Cartoon: Monday, May 25th How “The Chosen” Spurred a Golden Age of Christian Filmmaking What Dogs See When They Look at Us How Problematic Is Patriotism? The Ukrainian Stunt Pilot Hunting Russian Drones How Trump Created a Slush Fund for His Allies Ayşegül Savaş Reads “Many Worlds” “Many Worlds,” by Ayşegül Savaş The Leader of NASA’s Artemis II Mission Is Still Moonstruck How Prepared Are We for a Public-Health Emergency? Play Shuffalo: Sunday, May 24, 2026 Ayşegül Savaş on Smugness and Creativity Restaurant Review: Cote 550 The Transformation of Elina Svitolina What’s Missing from Belle Burden’s “Strangers” What Jack Kerouac Left Behind The Verve and Confrontation of Lisa Yuskavage’s Naked Ladies How Raghu Rai Captured an India in Transition Is the Working Class Finally Turning on Trump? Play Shuffalo: Saturday, May 23, 2026 Is Washington Up to the Challenge of A.I.? A Funeral for Stephen Colbert’s “Late Show” Dana White Thinks Everyone’s a Fighter A FEMA Insider Says Morale Has Never Been Lower at the Embattled Agency Daily Cartoon: Friday, May 22nd Summer Culture Preview “I Love Boosters,” Reviewed: A Socialist-Surrealist Shoplifting Fantasy Play Shuffalo: Friday, May 22, 2026 How Good Is This World Cup Squad, Really? The Mini Crossword: Friday, May 22, 2026 Why Is It So Hard to Be Ordinary? Will College Soon Be Obsolete? Singing the Knicks’ Praises, with a Dash of Metal Daily Cartoon: Thursday, May 21st Play Shuffalo: Thursday, May 21, 2026 Updated Birdsong Mnemonics for Donald Trump’s America Daily Cartoon Slide Show
Every Generation Gets the Fro-Yo It Deserves
Helen Rosner · 2026-06-28 · via The New Yorker

Frozen yogurt comes in swirls, obviously, but it comes in waves, too, following the crests and crashes of the trend cycle, each fro-yo reflective of its era. The concept hit critical mass in the fitness-freak nineteen-eighties, but by the late two-thousands chains such as Pinkberry and Red Mango had inspired a craze for giant tubs of the stuff buried under sugary mountains of candy toppings. In the twenty-tens, fro-yo seemed briefly eclipsed, in New York, at least, by a mania for ice cream—your Ample Hills, your Morgenstern’s, your Caffè Panna. But now frozen yogurt is indisputably back. Have you seen the lines out the door? Even Van Leeuwen, a trailblazer of the fancy-ice-cream movement, has put it on tap. The style currently consuming New York is more elegant, more restrained than the fro-yos of yore; these are sophisticated yogurts, minimalist yet indulgent, a gastronomic version of old-money European vacations, or of our never-ending fascination with Carolyn Bessette-Kennedy—thin, tasteful, never trying too hard. Still, the one thing every fro-yo wave has in common is a sheen of virtue: frozen yogurt, with its not-too-sweetness and lactic tang and ambient implication of protein, can plausibly be branded as a health food, even if we all know it isn’t much of one.

This time around, the Upper East Side is the epicenter of the fro-yo explosion—draw from this whatever demographic inferences you will. Butterfield Market, the fancy-schmancy grocery store that’s recently been attracting crowds for its viral “dot cakes,” has been serving frozen yogurt for what feels like forever, but its version is not especially notable. Compared with the wonders of the grocery aisles, the topping options are fairly generic (sprinkles, chopped-up berries), and the yogurt is so mild that you’ll just have to take it on faith that it isn’t ice cream. Fro-yo heads will tell you, conspiratorially, that Butterfield Market is rumored to have the same supplier as Forty Carrots, the café tucked away on the seventh floor of Bloomingdale’s which claims to have introduced frozen yogurt to New York City some fifty years ago. They do taste awfully similar, generically sweet and cold, rather than funky and tart, as I like my frozen yogurt.

Pistachios sprinkled on top of red and white frozen yogurt

You’ll do far better if you walk to Eighty-eighth and Madison and dip into the small, cool Madison Fare, a specialty-foods-and-candy storefront opened, in 2022, by the chef Amin Kinana, whose frozen-yogurt creations are, by my estimation, unreserved works of art. The yogurt itself is dense and almost puckeringly sour, and oh, my God, the toppings. They’re some of the most spectacular toppings I’ve ever encountered, an array of ritzy, globe-spanning garnishes that evoke the posh worldliness of peak-era Dean & DeLuca: snowy cubes of Turkish delight, cinnamon-dusted pecans, bitter cocoa nibs, pistachio knafeh, vibrant edible flowers, honey on the comb, actual honest-to-goodness raspberry coulis. At many of the ultra-trendy fro-yo spots I’ve visited lately, the sundaes seem more optimized for photography than for consumption. Many of these magnificent-looking concoctions fail the most fundamental test of a summery treat: do I want to eat every single bite, and maybe even go back for more? Mimi’s in Nolita, which, of all my stops, draws the longest and most youthful lines, is the apotheosis of the problem: pretty, and pricey, and utterly fine. Interview magazine recently built a portfolio around the actor Alia Shawkat tasting the city’s most viral frozen yogurts; of a Mimi’s specimen, she declared, correctly, that it was good but “not that good.” The line you’re waiting in at Mimi’s is, essentially, a line for content. At Madison Fare, by contrast, the toppings maximalism lands you somewhere genuinely delicious, and often surprising.

Madison Fare recently branched out to the Village, opening a dedicated yogurt shop on the same picturesque block of West Eighth Street as Culture, a standard-bearer for yogurt—they make theirs in-house, and it’s available both frozen and fresh. Culture’s toppings don’t hold a candle to Madison Fare’s, but Culture may have the best actual yogurt in the city: ultra-tangy, ultra-rich, in an ever-changing roster of flavors. The fruity selections are terrific—whenever they have blood orange on the menu, I’m awfully tempted—but, somewhat puritanically, I always find myself drawn to the plain. The only fro-yo shop that can compete with Culture for sheer yogurtful yogurtiness is Go Greek, in NoHo, where you can practically taste the probiotics doing the fandango, though the shop’s overt focus on macros and wellness robs the experience of a fair portion of its little-treat joy, and the notably health-conscious selection of toppings skews the flavor profile of a sundae disappointingly toward breakfast parfait. Compared with the fro-yo at Culture and Go Greek, the yogurt at Birdie’s, a cute little spot in the West Village, is so un-yogurtlike that there’s hardly any pleasure in the plain. I’d recommend ordering the coffee or peanut-butter yogurt, dousing it in Biscoff butter and Cinnamon Toast Crunch, and telling yourself it’s Mister Softee.

One of my cherished summer rituals is to wander from my Brooklyn apartment over to Culture’s original location, in Park Slope, though lately I’ve been rerouting to Sofreh Café—the casual all-day offshoot of the chef Nasim Alikhani’s magnificent Persian restaurant Sofreh, near Barclays Center—which has installed a two-flavor soft-serve machine. One flavor rotates monthly. (On my most recent visit, it was sour cherry, Barbie-pink and fruity.) The other is always saffron-rosewater, which is sunshine-yellow, heady as a summer garden, and lusciously silken in texture. Sometimes it’s served with a gentle sprinkle of crushed pistachios, sometimes not. Either way, it might be my favorite of the dozens of frozen yogurts I’ve tried. There’s no line for now, but give it time. ♦