On May 15, 2026, the West Gate of Hall 5 at 广州流花展贸中心 (Guangzhou Liuhua Exhibition and Trade Center), 大麦66 Live House, transformed into a trending esports destination, where 2026 ROG DAY kicked off with great fanfare. Coinciding with ROG's 20th anniversary, this year's event, themed "玩出骄傲来" (Play with Pride), gathered ROG fans from across the country to immerse themselves in the charm of esports culture, creating a carnival for gamers that integrated blockbuster new product launches, hardcore tech experiences, and trendy interactive fun.

At the "玩出骄傲来" (Play with Pride) new product launch event, B站 (Bilibili) renowned UP主 普普通通Tony大叔 (Pǔpǔtōngtōng Tony Dàshū), together with B站 well-known UP主 籽岷 (Zǐ Mín) and famous commentator 闫紫境Gwawa (Yán Zǐjìng Gwawa), unveiled several major new products, including the ROG CROSSHAIR 2006复刻版主板 (ROG CROSSHAIR 2006 Replica Edition motherboard) and ROG 幻刃DDR5 RGB 20周年版内存 (ROG Phantom Blade DDR5 RGB 20th Anniversary Edition memory), successfully igniting the atmosphere on site. The appearance of ROG's 20th anniversary brand spokesperson 周冠宇 (Zhōu Guànyǔ) drew rounds of cheers from the fans, pushing the event's excitement to a climax.

超频降火铺 (Overclocking Cooling Station), hardcore breakthroughs pushed to the limit.

As a traditional highlight of ROG, the "Overclocking & Cooling Station" at ROG DAY has become a must-visit spot for players. Under the guidance of on-site staff, attendees can get hands-on with the overclocking champion motherboard, the ROG MAXIMUS Z890 APEX, and personally experience liquid nitrogen cooling, parameter tuning, and the thrilling excitement of pushing performance to its limits. Successfully completing the overclocking challenge earns participants an exclusive ROG keychain. The event attracted a continuous stream of participants, giving them an up-close, authentic taste of the flagship product's formidable power.

The ROG MAXIMUS Z890 APEX motherboard, upon its launch, overclocked the Intel Core Ultra 9 285K processor to 7488.8 MHz and achieved a score of 60,840 in the Cinebench R23 test, securing 4 world records, 19 global first places, and 31 first places in frequency overclocking. Beneath its pure white exterior lies powerful performance, featuring a 24(110A)+1(90A)+2(90A)+2(80A) power stage, support for DIMM Fit, DIMM Flex, and AEMP 3.0, and includes an ROG memory fan kit to meet the stringent demands of extreme overclocking. It boasts a series of overclocking black technologies, including a condensation detection circuit, to help push the limits of overclocking.

Also present here are renowned overclocking masters 饼哥 and Safedisk, who, based on the first AMD-platform APEX motherboard, the ROG CROSSHAIR X870E APEX, are going all out to break world overclocking records on site!

The ROG CROSSHAIR X870E APEX motherboard integrates powerful performance and numerous black technologies, making it the ultimate weapon for challenging performance records. It adopts an 18(110A)+2(110A)+2(80A) power stage, paired with a large integrated I/O+VRM heatsink with embedded heat pipes for rapid heat dissipation and excellent performance. Through AMD EXPO and AEMP, memory frequency can reach DDR5 9600+(OC). A special ROG memory fan kit is included to provide enhanced cooling performance, breaking through performance limits. The motherboard supports hybrid dual-mode overclocking (Dynamic OC Switcher), AI intelligent overclocking, AI intelligent cooling 2.0, AI intelligent networking 2.0, and AI cache acceleration engine, comprehensively optimizing the system and making the PC smarter. It also comes with a series of "Overclocker Toolkits" providing hardware-level fine-tuning, making extreme overclocking operations more convenient; in particular, the condensation detection circuit can monitor backplate condensation in real time during low-temperature overclocking, avoiding the risk of short circuits.

Behind it, the APEX display wall spanning generations showcases the iterative development history of the ROG APEX series overclocking marvels. From the first ROG MAXIMUS IX APEX motherboard in 2017 to the present, 11 APEX series motherboards are displayed in order, each generation carrying ROG's relentless pursuit of breaking performance boundaries and continuously setting overclocking records, earning the loyalty of hardcore enthusiasts as the "overclocking faith."

In addition, the event prominently features the newly released 14 ROG Certified memory kits, which, when paired with compatible ROG motherboards, achieve optimal compatibility, stability, and performance.

ROG Dream Happy House: Trendy Motherboards Creating Personalized Spaces

At the event, a striking "Guan Yu Happy House" scene was specially created. In this joyful space tailored for people like Zhou Guanyu who love gaming and high-end hardware, not only are ROG flagship products gathered, but also road bikes, snowboards, trendy apparel, and other "fashion items" beloved by modern young people, creating the "luxurious happy house" that Generation Z dreams of.

There's even the ROG × AMD co-branded Fantasy World God family setup, featuring the ROG CROSSHAIR X870E DARK HERO motherboard paired with an AMD Ryzen 9 9950X3D2 processor, along with the ROG ASTRAL Night God RTX 5080 graphics card, ROG Platinum Thunder Eagle 1000W power supply, ROG Ryujin IV 360 AIO cooler, and ROG Fantasy World God case, allowing you to enjoy popular titles like "Delta Force" and "Resident Evil 9" on-site.

As the core of this build, the ROG CROSSHAIR X870E DARK HERO motherboard features a 20+2+2 power stage design with 2oz copper server-grade PCB, fully unleashing the potential of the AMD Ryzen 9000 series processors. It comes with 10Gb + 5Gb dual wired LAN ports, five M.2 slots, and dual USB4 ports. Additionally, the GPU latch quick-release button and M.2 quick-release heatsink greatly simplify the building process. The innovative support for wireless liquid cooling eliminates extra cables for cleaner routing, delivering an exceptional experience.

Through deep insight into the needs of young gamers, ROG has teamed up with Xiaohongshu happy home expert Tech Nic to create three different "Trendy Happy Homes." For anime fans, ROG has prepared the "Dimension Itasha Gaming Room," featuring not only the custom ROG God of Creation full set with RO Bao (RO宝) and the newly designed Chuixue Ji (吹雪姬) customized God of Illusion full set, but also a Hatsune Miku co-branded full set on display, deeply recreating the dream "Itasha Room" of anime game enthusiasts.

The ROG Huanshishen (幻世神) Blowing Snow Princess (吹雪姬) customized seaview room mainframe located in the Blowing Snow Princess (吹雪姬) exhibition area captivates with its white aesthetic. The mainframe is centered around the ROG X870E Blowing Snow NEO (吹雪NEO) motherboard, paired with the AMD Ryzen 7 9850X3D processor, the ROG Night God (夜神) RTX5080 O16G white edition graphics card, the ROG Platinum Thunder Eagle (白金雷鹰) 1000W power supply, the ROG Flying Dragon 4 (飞龙4) white liquid cooler, and the ROG Huanshishen (幻世神) white MOD case. Players can fully indulge in the ultimate gaming experience delivered by top-tier hardware.

The ROG X870E吹雪NEO motherboard features an all-white armor, with light-colored PCB and slots, plus Polymo dynamic lighting effects, making it a favorite among all-white PC builders. Its hardware capabilities are equally impressive, with a 16(90A)+2(90A)+2 power stage design, supporting asynchronous clock and multiple AI optimizations. With NitroPath memory optimization and AEMP, memory frequency can reach DDR5 9600+(OC). It also includes 4 M.2 slots, a 5Gb Ethernet port, WiFi 7, and an AIO Q-Connector for wireless liquid cooling, offering both aesthetics and performance with comprehensive capabilities.

Another 吹雪姬 full-family setup is built around the ROG B850吹雪S NEO motherboard. This motherboard pushes all-white aesthetics to the extreme, with a large 吹雪姬 not only on the chipset heatsink area but also an illustration on the I/O armor. It also supports asynchronous clock, NitroPath memory optimization, and AEMP. All four onboard M.2 slots are covered with high-efficiency heatsinks, and it features a front USB 20Gbps Type-C port, four front USB 5Gbps ports, a 64MB large-capacity BIOS, pre-installed WiFi drivers, and 5Gb + WiFi 7 for a one-stop network experience.

The ROG创世神 RO宝 Custom Full Package is centered around the ROG STRIX Z890-H GAMING WIFI S RO宝 motherboard, paired with an Intel酷睿 Ultra 7 270K Plus processor, ROG白金雷鹰 1000W power supply, ROG飞龙4 black short-tube liquid cooler, ROG创世神 black MOD case, etc., combining stunning beauty with powerful performance. The ROG Z890 RO宝 motherboard features a black color scheme with multiple appearances of RO姬's beautiful figure. In addition to the ROG LOGO, there is a series of RO姬-themed accessories, increasing the二次元 concentration. The motherboard adopts a 16+1+2+2 power stage (80A), supports AI智能超频 and NPU Boost acceleration engine, fully unleashing the CPU's potential and improving AI efficiency. Plus DIMM Fit, DIMM Flex, and AEMP 3.0, the memory frequency can be overclocked up to DDR5-9066+. There are also 4 M.2 slots, 5Gb wired + WiFi7, etc., balancing performance and aesthetics.

Furthermore, there is the ROG×初音未来 collaboration full package, paired with a rich display of周边, full of Miku concentration, making it an ideal痛屋 for二次元 gamers.

In addition, the scene also specially displayed 4 ROG series motherboards with a strong two-dimensional style, including ROG B850吹雪S NEO, ROG X870 RO宝, ROG Z890吹雪S, ROG Z890 RO宝, which are the perfect choice for players to build an immersive two-dimensional e-sports host!

There is also a check-in point called "情侣心主场" designed specifically for couples attending the exhibition, ranging from the 幻世神 pure black seaview case to the 灵动岛 mATX pure white seaview case, built around the ROG Z890 HERO and ROG B860小吹雪S motherboards respectively. Paired with the 飞龙4 short-tube water cooler and the 吹雪360 square-screen water cooler, along with the 超神32二代, 超神27, and 超杀27 Pro二代 gaming monitors, they together create a complete "couple's dual gaming room" setup.

Among them, the ROG MAXIMUS Z890 HERO motherboard provides powerful performance support for the 幻世神 pure black seascape room host. The motherboard features a large area of black armor, combined with Polymo dynamic lighting effect 2.0, delivering more dazzling RGB lighting effects. The power supply module of 22(110A)+1(90A)+2(90A)+2(80A) supports AI intelligent optimization 2.0 and NPU Boost acceleration engine, providing formidable performance. It is fully equipped with 6 M.2 slots (3 supporting PCIe 5.0), 2 Thunderbolt 4 ports (40Gbps), dual wired network cards of 5Gb+2.5Gb, and WiFi 7.

The ROG B860小吹雪S motherboard, located in the 灵动岛 pure white seascape room, is clad in a large area of silver-white armor, and the PCB has also become lighter in color. The ROG LOGO supports Aura Sync, establishing a new benchmark for dimensional aesthetics. The 14+1+2+1 power module (80A) supports DIMM Fit and AEMP 3.0, and the memory frequency can stably support DDR5 9066+ (OC). It comes with 4 onboard M.2 slots, as well as 1 Thunderbolt 4 port (40Gbps), 1 20Gbps USB Type-C, a 2.5Gb wired network card, and WiFi 7, enabling ultra-fast connectivity and showcasing high performance.

From blockbuster new product launches to extreme liquid nitrogen overclocking, from trendy fun interactions to faith-based hardware experiences, the 2026 ROG DAY created an all-encompassing esports carnival for players with diverse gameplay, hardcore products, and an electrifying atmosphere. The performance core of the entire event was a lineup of flagship ROG motherboards—including the classic reissue ROG CROSSHAIR 2006 motherboard and ROG's first memory release, the record-breaking ROG APEX series motherboards, and the Intel and AMD 800-series Strix and RO Bao motherboards. They are not only the foundation of performance but also the embodiment of players' individuality and faith. Moving forward, ROG remains committed to its player-first philosophy, continuing to develop more high-performance hardcore products and diverse solutions, joining hands with players to chase dreams on the field and play with pride together!

Further reading:To better reward consumers, ASUS motherboards not only deliver high-quality products but also continuously enhance their service system to protect users' rights. To this end, ASUS has launched a new "ASUS Motherboard Premium 1-Year Replacement" program, building on the four-year warranty (registration required). During the event, users who purchase an ASUS motherboard can scan the QR code below, follow the ASUS ROG (Republic of Gamers) WeChat official account, and complete registration to receive a one-year replacement service! Visit the ROG (Republic of Gamers) zone https://www.chiphell.com/forum-21-1.html，你的信仰就等你来助力！