Well, the big Prime Day deals bonanza has finally arrived, and we aren't going with it. Well, we are - as James has noted in his big master guide, there is some mutual benefit for talking about deals and all for both you and us, but that's besides the point. None of the deals you're going to find here are Amazon deals - I've gone through the deluge of other retailers you could choose to spend your hard-earned cash at over the next couple of days, and rounded up what I think are some of the best reductions across our fair United Kingdom and the United States of Freedomland.
"Why should you trust me?", I hear you cry. Well, I've written thousands of deals articles for plenty of websites over the years, including this fair site and Eurogamer for many years, and have covered these ridiculous 'deals holidays' in all their glory for quite some time, so like to think I can pick the wheat from the chaff when it comes to what's good and what's not. Too many 'deals' these days are barely worth talking about, and folks have gotten wise to it with all of the price tracking and history tools we've got these days.
So, before I waffle on any further, here are the seven (because ten would have turned this into every other roundup) best anti Prime Day deals I've spotted across both the UK and USA, including a little bit of a writeup on why I think each product is worth your time and money.
This one is pretty self explanatory: SteelSeries' own fantastic Arctis GameBuds are some of the best wireless gaming earbuds money can buy - an opinion that seems to be a general consensus among James, my old boss Will and myself, as we've all raved about them for our respective outlets. James liked them for their strong sound, excellent wireless connectivity over the bundled 2.4GHz USB-C receiver, good noise cancellation and more - one of his only reservations was the price - an issue that has been somewhat rectfied with this deal directly from SteelSeries for £100 / $160. We've seen them drop to this price from The Retailer Who Must Not Be Named before this year, but it's always good to see it directly from the manufacturer.
From a personal perspective, I found the audio from the Arctis GameBuds to be balanced and quite inoffensive that suits a range of content, whether you're using them for games, music or even a bit of casual movie watching. The noise cancellation here is serviceable for removing most hums around you, but if you want a top pair for ANC alone, you're likely going to sacrifice on other features that push these Arctis GameBuds to the top of the tree, such as its very versatile mobile app and its array of presets for different games. SteelSeries also rates these buds to last for up to 40 hours total on a charge, with ten hours from the buds themselves, and an extra 30 hours from the case. They also support Qi wireless charging, which is nice.
For £100 / $160, I think you'll struggle to find a stronger pair of wireless gaming earbuds for use with anything from a Steam Deck to a phone and even a console, too. SteelSeries makes specific colour-coded variants for Xbox and PS5, which look excellent.
If it's a huge power bank you're after for keeping all manner of devices charged, then you can't really go wrong with one of these huge Ugreen ones. Granted, they are a fair bit dearer and bulkier than lots of other power banks out there, but for one power bank to rule them all, this is easily one of our favourites. From Ugreen directly, it's down to £52 (with code DL55987) in the UK and to $90 in the USA.
The big thing here isn't just the size of the unit, but more integrally, capacity. 20,000mAh is enough for a couple of full Steam Deck charges without this unit falling foul of airliner carry-on limits (although you're unlikely to be able to use it while in the air, as is becoming policy these days), or multiple charges of a moden smartphone. For ports, you get a full-size USB-A for charging other devices and a USB-C port, complete with retractable cable that's a godsend when you get out and realise you forgot to bring a cable with you. I've been there before.
Charging speeds top out at a ridiculous 165W, which is enough for fast charging some rather beefy laptops (and likely drain the hefty capacity pretty sharpish), though that's more of a bonus than a fully-fledged feature. A lot of the devices you're likely to use will top out well before that - the Steam Deck charges at 45W maximum, and my Honor Magic V3 only goes up to 66W. I've got one of these power banks in a similar flavour - mine's a 130W one without retractable cable, and I take it everywhere. It's especially useful if I'm caught short with my MacBook in central London, so I can park up at St Pancras with a coffee and sit and work for an hour while my laptop recharges. Plus, if at any point my phone is low on go-juice, I can be confident that there's enough charge left in the power bank to get me back in the land of the living if my MacBook only needs a short top-up.
A high capacity and wattage power bank is genuinely one of the most useful purchases I've made in recent years, and if you've been wanting to do the same, the £52 (with code DL55987) or $90 charge for this hefty Ugreen one might seem like a lot, but it's certainly worthwhile if your budget allows.
Finding a solid PSU deal on both sides of the Atlantic was surprisingly tricky, as discount codes wouldn't work on some items, but I think I've found a decent one. This reliable 1000W Corsair RM1000x PSU is down to £130 from Overclockers, and $165 from Newegg, providing a decent discount on a capable, high wattage unit if you want an upgrade or you've decided now is the best time to build a new PC - if that's the case, good luck to you.
1000W is enough for powering a rather beefy system, with it being right on Nvidia's own recommendation for the minimum power for an RTX 5090 and well above the recommendation for an RX 9070 XT from AMD. For a last-gen comparison, it's above the recommendation for most standard RTX 4090s outside of some OC models, and is well above the 750W AMD advised folks as a minimum for the RX 7900 XTX. This PSU is also fully ATX 3.1 and PCIe 5.1 compliant, so suits well for bang-up-to-date systems.
It also features a low noise 140mm fan inside with a fluid dynamic bearing that's designed to keep noise to a mininum, plus is fully modular to keep cable clutter down. The RM1000x has been given a Cybenetics Gold rating, making it a rather efficient choice while also providing peace of mind as to its reliability - the brand moved away from the 80+ ratings with its last generation, and the Cybenetics ones are more stringent to achieve.
For £130 from Overclockers, and $165 from Newegg, this is one of the best prices we've seen the current Corsair RM1000x model at, making this a fab time to consider a new PSU if you've been eyeing up an upgrade or wanting a very solid foundation to build upon.
Moving back to one of James' favourite keyboards and the top Steam Deck accessories in general, the Logitech G515 Lightspeed TKL is a potent low profile keyboard that's impressed for its snappy typing feel and solid feature set that can be had at a discount for £90 from Argos and $115 from Newegg at the time of writing. The Newegg deal is from a third-party, but it's a seller that operates across both Newegg and Best Buy in my searching, and it's actually more affordable than going directly.
I tested the G515 Lightsped TKL on its release back in July 2024 and quite liked it for its snappy, low profile typing feel afforded by the use of Logitech's new low profile GL switches. These bring with them a slightly higher actuation point and factory lubrication for smoother a brisker inputs than the older G915 models that makes it a dead cert for when you're banging out words at a desk or playing fast-paced games. I alsso liked its versatile wireless connectivity with Bluetooth and 2.4GHz on the menu that means this keyboard will be happy hooked up to a range of different devices.
One of my only reservations here was build quality, as the G515 Lightspeed TKL can feel a little bit plastic fantastic at times, but it is nonetheless durable and doesn't flex at the corners as cheapo keyboards tend to do. Plus, there are more durable PBT keycaps under finger for an extra dose of quality. As the name suggests, this is a tenkeyless layout keyboard, eschewing the number pad in favour of more desk space. It retains a lot of key functions, though, with a function row and nav cluster alongside the usual alphanumeric set. You also get the benefit of Logitech's upgraded G Hub software with this keyboard to allow for more intricate configuration for things such as remapping keys, controlling RGB lighting and more.
For a capable low profile gaming keyboard with versatile connectivity and snappy switches that's one of our favourites, the Logitech G515 Lightspeed TKL for £90 from Argos and $115 from Newegg is definitely worth a look.
Usually a spot for a wired mouse would be taken up by Logitech's inimtable G502 Hero, and traditionally that's been available at a discount from The Retailer Who Must Not Be Named for the last few years. However, with this being anti Prime Day and all, it felt right to pick a different affordable wired rodent - in this case, it's the Razer Basilisk V3 that's just £35 from Argos and $35 from Newegg - price parity returns.
Much like the G502 Hero, the Basilisk V3 is a little bit of an old timer in 2026, first becoming available back in September 2021, but it still has solid enough specs to mean it can still hang with the big boys. A 26,000 DPI Razer Focus+ sensor is still good enough for slick wrist movements with little effort and it's a precise one, too, while the wired connection means it's zero-latency and plug and play, which is always welcome, and there's a comfortable, contoured chassis to boot that I quite like.
The Basilisk V3 comes with 11 programmable buttons, technically, giving you a vast array of choice when it comes to mapping inputs and macros. These include the rodent's clever multi-function-trigger on the left side that'd I'd map to a DPI clutch for FPS titles, but your mileage may vary. There is also a neat tilt scroll wheel that can work in both a free scrolling or a more tactile mode, too. All of this, and the bright RGB lighting across the logo and underglow on the chassis, is handled by Razer's reasonable Synapse 3 software. It's not as slick as the newest version, but gets the job done for what you're after.
The £35 / $35 asking price for the Basilisk V3 feels like a bit of a steal considering the features and such on offer, and if I was on a bit of a budget, I'd be considering it as a capable rodent for games, productivity and more besides.
This one stings a little, as I was looking for some MicroSD cards to pair with some music players and our GoPro, but the cost of any form of storage is higher than it has been on previous deals holidays, so whether you can call these 'deals' is a bit of a stretch. Nonetheless, the £73 / $100 asking price for this SanDisk Ultra 512GB card is about as reasonable as it's going to get at the moment I think.
The 512GB capacity has often been the value sweet spot for these cards, providing a good amount of storage without being as hideously expensive as 1TB or larger cards. The smaller 256GB choices aren't that much cheaper these days, and you're sacrificing half the storageb while saving a smaller amount of your local currency in doing so. It provides ample space for a good few games for handheld consoles such as a Steam Deck or Asus ROG Xbox Ally, plus the brand new Steam Machine can also take a MicroSD card to provide a more affordable storage upgrade than a full-fat SSD, albeit one that isn't quite as quick.
This SanDisk card is rated for speeds up to 150MB/s, making it quite the zippy card, helping to cut down the time it'll take to access and transfer files against smaller cards. It is A1 rated, theoretically making it a worse choice for more intensive loads and constant access than A2 cards, although I haven't had any issues with this card for things such as extensive 4K video recording with varying cameras such as my Sony RX100 VII and accessing and playing hi-res FLAC files on a range of different music players, so your mileage may vary.
We have seen these cards much cheaper historically, but at the moment, it's probably going to be hard to beat the £73 / $100 asking price for these cards this week.
And for my final trick - a surprisingly capable OLED gaming screen that ticks the right boxes for price and performance - it's a 27-inch 1440p 240Hz OLED screen for £390 / $449. Finding a monitor deal with similar pricing across the UK and US was also a little bit of a pain, but here we are.
This LG screen hits the screen size and resolution sweet spot, offering a 1440p resolution across a 27-inch screen. This gives you a good amount of real estate with a resolution that's much easier to drive than 4K and will pair well with current mid-range GPUs. As an OLED panel, you should also be getting infinite contrast and the classic inky blacks that keeps things looking sharp and just lovely. A 240Hz refresh rate also keeps things smooth and responsive, making this a strong choice for fast-paced FPS titles.
LG states this UltraGear screen can go up to 1300 nits peak brightness in HDR mode, offering some immense vibrancy for highlights - SDR is limited to 275 nits, which is typical for OLED screens. The VESA DisplayHDR True Black 400 addition is a nice touch, although it's a more basic form of HDR against other, more premium OLED screens that support more impactful standards such as Dolby Vision. This is also a colour-accurate panel, with LG quoting up to 98.5% DCI-P3 coverage, making it suitable for colour-sensitive workloads such as photo or video editing if you're in a pinch.
VRR support comes in both AMD FreeSync Premium Pro and Nvidia G-Sync flavours, plus this LG screen is also VESA certified for Adaptive Sync, giving you a full complement. It's also a modern looking screen with super-thin bezels around all four sides, good stand adjustment with swivel, tilt, height adjust and pivot and even the brand's hexagonal lighting on the rear for a touch of colour. You also get a pair of HDMI 2.1 ports and a DP 1.4 for connectivity alongside a USB hub to boot.
I think you'd be hard pressed to find a more feature-rich screen for the £390 / $449 asking prices than this LG UltraGear GX7 during the course of this deals holiday. If you've fancied going in an OLED panel, then this is a fantastic first step.
So, there you have it - that's the best seven deals I've spotted across a wide variety of retailers that aren't the one everyone else is writing about today. We've got plenty more deals knocking around if you're after anything specific, too, and do keep an eye out as things can always change.
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