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When you consistently put in the time, attention, and effort to make something the best version of what it can be, you’re showing how much you care. Craft is dedication and respect for the invisible work.
Visual symbols are powerful ways to make social constructs – from fashion to government, feel legitimate, trustworthy, and familiar. What's the role that design play in reshaping our society?

“On subjectivity, gatekeeping, and the risk of undefined words.”
“On dedication and love for the invisible work.”
“On building trust, not checklists.”
“On compounding patterns and the art of divergence.”
Designs have ethical consequences, but ethics are not always part of the design process.
The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony. Where do we go from here?
Documenting the world of design through the lens of curiosity and awe.
“Among the many historical readings that can be made of graphic design in Portugal, one of them will undoubtedly be based on the personal journey of Sebastião Rodrigues....”
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