Around the world, media uses hate speech, propaganda and lies to convince people to act and vote against their own interests, instead benefitting rich media owners, and individual commentators use this media to spout hateful and/or dangerous agendas.
These organisations and individuals are the focus of our consumer campaigns. We call it out, and if they refuse to change what they say, we make the companies who advertise with them politely aware of what they are funding and supporting. This is a highly effective strategy and calls on the advertisers to live by their own stated values, and to support the people who rely on them to stand up for what’s right.
In this way we can change the world, one twisted commentator and one megalomaniac media magnate at a time.
MFW is not affiliated with any political party or organisation, and we do not use advertising, sponsorships or partisan funding. We are fiercely independent and operate solely via the generosity and enthusiasm of those who support our aims and hope, as we do, for a better world for all.
MFW acknowledges the First Peoples of this land as the oldest living culture on the planet and their enduring connections to Country, knowledge and stories. We pay our respects to Ancestors and Elders, present and emerging. As sovereignty was never ceded, Witches believe it always was and always will be, Aboriginal land.
We recognise the brutal treatment of First Nations people and that colonisation was founded on their genocide and dispossession. We acknowledge that colonial structures and policies remain in place today which perpetuate the ongoing struggles of First Nations people, and must be dismantled.
Spending time on social media complaining about what you wish was different is pointless: join us and take concrete, meaningful action. If this sounds like you, click on one of these links to learn more about how you can get involved.
It works, and it matters.
For your future, and for the future of all the world’s children.
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