We study zero-shot anomaly detection and segmentation using frozen foundation model features, where all learnable parameters are trained only on a labeled auxiliary dataset and deployed to unseen target categories without any target-domain adaptation. Existing prompt-based approaches use handcrafted or learned prompt embeddings as reference vectors for normal/anomalous states. We propose Sparse-Projected Guides (SPG), a prompt-free framework that learns sparse guide coefficients in the Sparse Autoencoder (SAE) latent space, which generate normal/anomaly guide vectors via the SAE dictionary. SPG employs a two stage learning strategy on the labeled auxiliary dataset: (i) train an SAE on patch-token features, and (ii) optimize only guide coefficients using auxiliary pixel-level masks while freezing the backbone and SAE. On MVTec AD and VisA under cross-dataset zero-shot settings, SPG achieves competitive image-level detection and strong pixel-level segmentation; with DINOv3, SPG attains the highest pixellevel AUROC among the compared methods. We also report SPG instantiated with OpenCLIP (ViT-L/14@336px) to align the backbone with CLIP-based baselines. Moreover, the learned guide coefficients trace decisions back to a small set of dictionary atoms, revealing category-general and category-specific factors.