Diffusion models achieve state-of-the-art generative performance but are fundamentally bottlenecked by their slow, iterative sampling process. While diffusion distillation techniques enable high-fidelity, few-step generation, traditional objectives often restrict the student's performance by anchoring it solely to the teacher. Recent approaches have attempted to break this ceiling by integrating Reinforcement Learning (RL), typically through a simple summation of distillation and RL objectives. In this work, we propose a novel paradigm by re-conceptualizing distribution matching as a reward, denoted as $R_\text{dm}$. This unified perspective bridges the algorithmic gap between Diffusion Matching Distillation (DMD) and RL, providing several primary benefits. (1) Enhanced Optimization Stability: We introduce Group Normalized Distribution Matching (GNDM), which adapts standard RL group normalization to stabilize $R_\text{dm}$ estimation. By leveraging group-mean statistics, GNDM establishes a more robust and effective optimization direction. (2) Seamless Reward Integration: Our reward-centric formulation inherently supports adaptive weighting mechanisms, allowing for the fluid combination of DMD with external reward models. (3) Improved Sampling Efficiency: By aligning with RL principles, the framework readily incorporates Importance Sampling (IS), leading to a significant boost in sampling efficiency. Extensive experiments demonstrate that GNDM outperforms vanilla DMD, reducing the FID by 1.87. Furthermore, our multi-reward variant, GNDMR, surpasses existing baselines by striking an optimal balance between aesthetic quality and fidelity, achieving a peak HPS of 30.37 and a low FID-SD of 12.21. Ultimately, $R_\text{dm}$ provides a flexible, stable, and efficient framework for real-time, high-fidelity synthesis. Codes are coming soon.