Object counting has progressed from class-specific models, which count only known categories, to class-agnostic models that generalize to unseen categories. The next challenge is Referring Expression Counting (REC), where the goal is to count objects based on fine-grained attributes and contextual differences. Existing methods struggle with distinguishing visually similar objects that belong to the same category but correspond to different referring expressions. To address this, we propose C-REX, a novel contrastive learning framework, based on supervised contrastive learning, designed to enhance discriminative representation learning. Unlike prior works, C-REX operates entirely within the image space, avoiding the misalignment issues of image-text contrastive learning, thus providing a more stable contrastive signal. It also guarantees a significantly larger pool of negative samples, leading to improved robustness in the learned representations. Moreover, we showcase that our framework is versatile and generic enough to be applied to other similar tasks like class-agnostic counting. To support our approach, we analyze the key components of sota detection-based models and identify that detecting object centroids instead of bounding boxes is the key common factor behind their success in counting tasks. We use this insight to design a simple yet effective detection-based baseline to build upon. Our experiments show that C-REX achieves state-of-the-art results in REC, outperforming previous methods by more than 22\% in MAE and more than 10\% in RMSE, while also demonstrating strong performance in class-agnostic counting. Code is available at https://github.com/cvlab-stonybrook/c-rex.