Test-time scaling (TTS) has demonstrated remarkable success in enhancing large language models, yet its application to next-token prediction (NTP) autoregressive (AR) image generation remains largely uncharted. Existing TTS approaches for visual AR (VAR), which rely on frequent partial decoding and external reward models, are ill-suited for NTP-based image generation due to the inherent incompleteness of intermediate decoding results. To bridge this gap, we introduce ScalingAR, the first TTS framework specifically designed for NTP-based AR image generation that eliminates the need for early decoding or auxiliary rewards. ScalingAR leverages token entropy as a novel signal in visual token generation and operates at two complementary scaling levels: (i) Profile Level, which streams a calibrated confidence state by fusing intrinsic and conditional signals; and (ii) Policy Level, which utilizes this state to adaptively terminate low-confidence trajectories and dynamically schedule guidance for phase-appropriate conditioning strength. Experiments on both general and compositional benchmarks show that ScalingAR (1) improves base models by 12.5% on GenEval and 15.2% on TIIF-Bench, (2) efficiently reduces visual token consumption by 62.0% while outperforming baselines, and (3) successfully enhances robustness, mitigating performance drops by 26.0% in challenging scenarios.