Equivariant and invariant deep learning models have been developed to exploit intrinsic symmetries in data, demonstrating significant effectiveness in certain scenarios. However, these methods often suffer from limited representation accuracy and rely on strict symmetry assumptions that may not hold in practice. These limitations pose a significant drawback for image restoration tasks, which demands high accuracy and precise symmetry representation. To address these challenges, we propose a rotation-equivariant regularization strategy that adaptively enforces the appropriate symmetry constraints on the data while preserving the network's representational accuracy. Specifically, we introduce EQ-Reg, a regularizer designed to enhance rotation equivariance, which innovatively extends the insights of data-augmentation-based and equivariant-based methodologies. This is achieved through self-supervised learning and the spatial rotation and cyclic channel shift of feature maps deduce in the equivariant framework. Our approach firstly enables a non-strictly equivariant network suitable for image restoration, providing a simple and adaptive mechanism for adjusting equivariance based on task. Extensive experiments across three low-level tasks demonstrate the superior accuracy and generalization capability of our method, outperforming state-of-the-art approaches.