Video DiTs have advanced video generation, yet they still struggle to model multi-instance or subject-object interactions. This raises a key question: How do these models internally represent interactions? To answer this, we curate MATRIX-11K, a video dataset with interaction-aware captions and multi-instance mask tracks. Using this dataset, we conduct a systematic analysis that formalizes two perspectives of video DiTs: semantic grounding, via video-to-text attention, which evaluates whether noun and verb tokens capture instances and their relations; and semantic propagation, via video-to-video attention, which assesses whether instance bindings persist across frames. We find both effects concentrate in a small subset of interaction-dominant layers. Motivated by this, we introduce MATRIX, a simple and effective regularization that aligns attention in specific layers of video DiTs with multi-instance mask tracks from the MATRIX-11K dataset, enhancing both grounding and propagation. We further propose InterGenEval, an evaluation protocol for interaction-aware video generation. In experiments, MATRIX improves both interaction fidelity and semantic alignment while reducing drift and hallucination. Extensive ablations validate our design choices. Codes and weights will be released.