As a key technique in multi-modal processing, infrared and visible image fusion (IVIF) plays a crucial role in integrating complementary spectral information for visual enhancement and downstream vision tasks. Despite remarkable progress, existing methods struggle to flexibly accommodate heterogeneous demands. Achieving adaptive fusion that aligns with various preferences from both human and machine vision remains an open and challenging problem. To address this challenge, we propose DPOFusion, a direct preference optimization (DPO) framework integrating the property-aligned latent diffusion model (PALDM) and the preference-controllable latent diffusion model (PCLDM), enabling task-guided, preference-adaptive IVIF for both human and machine vision. The PALDM leverages a latent fusion prior and a joint conditional loss to generate diverse candidate fusion results with various properties. PCLDM is subsequently fine-tuned via instance direct preference optimization (IDPO), enabling direct control of the final fusion results with heterogeneous preference signals. Experimental results demonstrate that our framework not only attains precise preference alignment among humans, vision-language models, and task-driven networks, but also sets a new benchmark for adaptive fusion quality and task-oriented transferability.