Unified multimodal models (UMMs) have emerged as a powerful paradigm for seamlessly unifying text and image understanding and generation. However, prevailing evaluations treat these abilities in isolation, such that tasks with multimodal inputs and outputs are scored primarily through unimodal reasoning, i.e., textual benchmarks emphasize language-based reasoning, while visual benchmarks emphasize reasoning outcomes manifested in the pixels. We introduce ROVER to address this pressing need to test reciprocal cross-modal reasoning, the use of one modality to guide, verify, or refine outputs in the other, an ability central to the vision of unified multimodal intelligence. ROVER is a human-annotated benchmark that explicitly targets reciprocal cross-modal reasoning, which contains 1312 tasks grounded in 1876 images, spanning two complementary settings. Verbally-augmented reasoning for visual generation evaluates whether models can use verbal prompts and reasoning chains to guide faithful image synthesis. Visually-augmented reasoning for verbal generation evaluates whether models can generate intermediate visualizations that strengthen their own reasoning processes for question answering. Experiments on 17 unified models reveal two key findings: (i) Cross-modal reasoning determines visual generation quality, with interleaved models significantly outperforming non-interleaved ones; notably, combining strong unimodal models fails to achieve comparable reasoning. (ii) Models show dissociation between physical and symbolic reasoning: they succeed at interpreting perceptual concepts literally but fail to construct visual abstractions for symbolic tasks, where faulty reasoning harms performance. These results highlight reciprocal cross-modal reasoning as a critical frontier for enabling true omnimodal generation.