While autonomous driving technologies continue to advance, current Advanced Driver Assistance Systems (ADAS) remain limited in their ability to interpret scene context or engage with drivers through natural language. These systems typically rely on predefined logic and lack support for dialogue-based interaction, making them inflexible in dynamic environments or when adapting to driver intent. This paper presents Scene-Aware Conversational ADAS (SC-ADAS), a modular framework that integrates Generative AI components including large language models, vision-to-text interpretation, and structured function calling to enable real-time, interpretable, and adaptive driver assistance. SC-ADAS supports multi-turn dialogue grounded in visual and sensor context, allowing natural language recommendations and driver-confirmed ADAS control. Implemented in the CARLA simulator with cloud-based Generative AI, the system executes confirmed user intents as structured ADAS commands without requiring model fine-tuning. We evaluate SC-ADAS across scene-aware, conversational, and revisited multi-turn interactions, highlighting trade-offs such as increased latency from vision-based context retrieval and token growth from accumulated dialogue history. These results demonstrate the feasibility of combining conversational reasoning, scene perception, and modular ADAS control to support the next generation of intelligent driver assistance.