Subject-driven generation is a critical task in creative AI; yet current state-of-the-art methods present a stark trade-off. They either rely on computationally expensive, per-subject fine-tuning, sacrificing efficiency and zero-shot capability, or employ feed-forward architectures built on diffusion models, which are inherently plagued by slow inference speeds. Visual Auto-Regressive (VAR) models are renowned for their rapid sampling speeds and strong generative quality, making them an ideal yet underexplored foundation for resolving this tension. To bridge this gap, we introduce EchoGen, a pioneering framework that empowers VAR models with subject-driven generation capabilities. The core design of EchoGen is an effective dual-path injection strategy that disentangles a subject's high-level semantic identity from its low-level fine-grained details, enabling enhanced controllability and fidelity. We employ a semantic encoder to extract the subject's abstract identity, which is injected through decoupled cross-attention to guide the overall composition. Concurrently, a content encoder captures intricate visual details, which are integrated via a multi-modal attention mechanism to ensure high-fidelity texture and structural preservation. To the best of our knowledge, EchoGen is the first feed-forward subject-driven framework built upon VAR models. Both quantitative and qualitative results substantiate our design, demonstrating that EchoGen achieves subject fidelity and image quality comparable to state-of-the-art diffusion-based methods with significantly lower sampling latency. The code and models are publicly available at https://github.com/drx-code/EchoGen.