Unsustainable trade in wildlife is a major threat to biodiversity and is now increasingly prevalent in digital marketplaces and social media. With the sheer volume of digital content, the need for automated methods to detect wildlife trade listings is growing. These methods are especially needed for the automatic identification of wildlife products, such as ivory. We developed machine learning-based object recognition models that can identify wildlife products within images and highlight them. The data consists of images of elephant, pangolin, and tiger products that were identified as being sold illegally or that were confiscated by authorities. Specifically, the wildlife products included elephant ivory and skins, pangolin scales, and claws (raw and crafted), and tiger skins and bones. We investigated various combinations of training strategies and two loss functions to identify the best model to use in the automatic detection of these wildlife products. Models were trained for each species while also developing a single model to identify products from all three species. The best model showed an overall accuracy of 84.2% with accuracies of 71.1%, 90.2% and 93.5% in detecting products derived from elephants, pangolins, and tigers, respectively. We further demonstrate that the machine learning model can be made easily available to stakeholders, such as government authorities and law enforcement agencies, by developing a smartphone-based application that had an overall accuracy of 91.3%. The application can be used in real time to click images and help identify potentially prohibited products of target species. Thus, the proposed method is not only applicable for monitoring trade on the web but can also be used e.g. in physical markets for monitoring wildlife trade.