Existing methods for extracting reward signals in Reinforcement Learning typically rely on labeled data and dedicated training splits, a setup that contrasts with how humans learn directly from their environment. In this work, we propose TTRV to enhance vision language understanding by adapting the model on the fly at inference time, without the need for any labeled data. Concretely, we enhance the Group Relative Policy Optimization (GRPO) framework by designing rewards based on the frequency of the base model's output, while inferring on each test sample multiple times. Further, we also propose to control the diversity of the model's output by simultaneously rewarding the model for obtaining low entropy of the output empirical distribution. Our approach delivers consistent gains across both object recognition and visual question answering (VQA), with improvements of up to 52.4% and 29.8%, respectively, and average boosts of 24.6% and 10.0% across 16 datasets. Remarkably, on image recognition, TTRV applied to InternVL 8B surpasses GPT-4o by an average of 2.3% over 8 benchmarks, while remaining highly competitive on VQA, demonstrating that test-time reinforcement learning can match or exceed the strongest proprietary models. Finally, we find many interesting properties of test-time RL for VLMs: for example, even in extremely data-constrained scenarios, where adaptation is performed on a single randomly chosen unlabeled test example, TTRV still yields non-trivial improvements of up to 5.5% in recognition tasks.