Based on the DeepSORT algorithm, this study explores the application of visual tracking technology in intelligent human-computer interaction, especially in the field of gesture recognition and tracking. With the rapid development of artificial intelligence and deep learning technology, visual-based interaction has gradually replaced traditional input devices and become an important way for intelligent systems to interact with users. The DeepSORT algorithm can achieve accurate target tracking in dynamic environments by combining Kalman filters and deep learning feature extraction methods. It is especially suitable for complex scenes with multi-target tracking and fast movements. This study experimentally verifies the superior performance of DeepSORT in gesture recognition and tracking. It can accurately capture and track the user's gesture trajectory and is superior to traditional tracking methods in terms of real-time and accuracy. In addition, this study also combines gesture recognition experiments to evaluate the recognition ability and feedback response of the DeepSORT algorithm under different gestures (such as sliding, clicking, and zooming). The experimental results show that DeepSORT can not only effectively deal with target occlusion and motion blur but also can stably track in a multi-target environment, achieving a smooth user interaction experience. Finally, this paper looks forward to the future development direction of intelligent human-computer interaction systems based on visual tracking and proposes future research focuses such as algorithm optimization, data fusion, and multimodal interaction in order to promote a more intelligent and personalized interactive experience. Keywords-DeepSORT, visual tracking, gesture recognition, human-computer interaction