Recent advances in image generation, often driven by proprietary systems like GPT-4o Image Gen, regularly introduce new capabilities that reshape how users interact with these models. Existing benchmarks often lag behind and fail to capture these emerging use cases, leaving a gap between community perceptions of progress and formal evaluation. To address this, we present ECHO, a framework for constructing benchmarks directly from real-world evidence of model use: social media posts that showcase novel prompts and qualitative user judgments. Applying this framework to GPT-4o Image Gen, we construct a dataset of over 31,000 prompts curated from such posts. Our analysis shows that ECHO (1) discovers creative and complex tasks absent from existing benchmarks, such as re-rendering product labels across languages or generating receipts with specified totals, (2) more clearly distinguishes state-of-the-art models from alternatives, and (3) surfaces community feedback that we use to inform the design of metrics for model quality (e.g., measuring observed shifts in color, identity, and structure). Our website is at https://echo-bench.github.io.