Modern text-to-image (T2I) generation systems (e.g., DALL$\cdot$E 3) exploit the memory mechanism, which captures key information in multi-turn interactions for faithful generation. Despite its practicality, the security analyses of this mechanism have fallen far behind. In this paper, we reveal that it can exacerbate the risk of jailbreak attacks. Previous attacks fuse the unsafe target prompt into one ultimate adversarial prompt, which can be easily detected or lead to the generation of non-unsafe images due to under- or over-detoxification. In contrast, we propose embedding the malice at the inception of the chat session in memory, addressing the above limitations. Specifically, we propose Inception, the first multi-turn jailbreak attack against real-world text-to-image generation systems that explicitly exploits their memory mechanisms. Inception is composed of two key modules: segmentation and recursion. We introduce Segmentation, a semantic-preserving method that generates multi-round prompts. By leveraging NLP analysis techniques, we design policies to decompose a prompt, together with its malicious intent, according to sentence structure, thereby evading safety filters. Recursion further addresses the challenge posed by unsafe sub-prompts that cannot be separated through simple segmentation. It firstly expands the sub-prompt, then invokes segmentation recursively. To facilitate multi-turn adversarial prompts crafting, we build VisionFlow, an emulation T2I system that integrates two-stage safety filters and industrial-grade memory mechanisms. The experiment results show that Inception successfully allures unsafe image generation, surpassing the SOTA by a 20.0\% margin in attack success rate. We also conduct experiments on the real-world commercial T2I generation platforms, further validating the threats of Inception in practice.