Despite recent advances in video generation, existing models still lack fine-grained controllability, especially for multi-subject customization with consistent identity and interaction. In this paper, we propose PolyVivid, a multi-subject video customization framework that enables flexible and identity-consistent generation. To establish accurate correspondences between subject images and textual entities, we design a VLLM-based text-image fusion module that embeds visual identities into the textual space for precise grounding. To further enhance identity preservation and subject interaction, we propose a 3D-RoPE-based enhancement module that enables structured bidirectional fusion between text and image embeddings. Moreover, we develop an attention-inherited identity injection module to effectively inject fused identity features into the video generation process, mitigating identity drift. Finally, we construct an MLLM-based data pipeline that combines MLLM-based grounding, segmentation, and a clique-based subject consolidation strategy to produce high-quality multi-subject data, effectively enhancing subject distinction and reducing ambiguity in downstream video generation. Extensive experiments demonstrate that PolyVivid achieves superior performance in identity fidelity, video realism, and subject alignment, outperforming existing open-source and commercial baselines.