Models capable of "thinking with images" by dynamically grounding their reasoning in visual evidence represent a major leap in multimodal AI. However, replicating and advancing this ability is non-trivial, with current methods often trapped between the instability of end-to-end reinforcement learning (RL) and the rigidity of supervised fine-tuning (SFT). This leads to models that either struggle to learn or lack the cognitive flexibility required for complex, real-world scenes. To navigate this dilemma, we introduce GRiP (Guided Reasoning and Perception), a novel two-stage training framework that cultivates robust and flexible visual grounded reasoning by explicitly guiding the model's perceptual focus and logical pathways. GRiP's core lies in its cognitive-enhanced RL stage, which features two key innovations: (1) a Salience-Weighted IoU Reward that incentivizes the model to prioritize the localization of mission-critical objects over trivial distractors, and (2) a Multi-Heuristic Reward that encourages cognitive flexibility by rewarding diverse yet logically valid reasoning pathways. Initialized from the Qwen2.5-VL-7B model, GRiP demonstrates significant performance gains across multiple challenging benchmarks. It achieves state-of-the-art results among open-source models on the highly challenging TreeBench and V* Bench, proving its effectiveness in complex visual reasoning. Our work demonstrates that moving beyond simplistic rewards and instead guiding models with cognitively-inspired signals for what to see and how to think is crucial for unlocking the next level of multimodal intelligence. The code will be made publicly available.