OpenAI and Future, the global platform for specialist media, have today announced a strategic partnership to bring content from Future’s 200–plus media brands to OpenAI’s users.

Future, headquartered in the UK and listed on the FTSE 250 with operations globally, distributes trusted, specialist content across a range of platforms, including websites, newsletters, videos, magazines and live events. Its brands include Marie Claire, PC Gamer, TechRadar, Tom’s Guide, The Week, Who What Wear, and Cycling Weekly.

The initiative brings Future’s journalism to new audiences while also enhancing the ChatGPT experience. ChatGPT users will be able to access content from across Future’s portfolio, with attribution and links to the full original articles for transparency and further information.

This content partnership builds on Future’s existing deployment of OpenAI’s technology. The publisher has developed chatbots so users can engage more deeply with content from Tom’s Hardware and Who What Wear. Future is also using OpenAI’s tools across multiple functions including sales, marketing, and editorial to boost productivity.

“Across Future’s brands, we are focused on growing our engaged audience and building global communities. Our partnership with OpenAI helps us achieve this goal by expanding the range of platforms where our content is distributed. ChatGPT provides a whole new avenue for people to discover our incredible specialist content,” said Future CEO Jon Steinberg. “Future is proud to be at the forefront of deploying AI, both in building new ways for users to engage with our content but also to support our staff and enhance their productivity.”

“This partnership enables us to enhance the ChatGPT experience by providing more access to engaging, up to date and reliable information from a range of specialist sources,” said Brad Lightcap, COO, OpenAI. “Our goal is to help publishers and content creators both benefit from advanced AI technology and expand their reach.”