Reward modeling is central to alignment pipelines such as RLHF, RLAIF, and PPO-based policy optimization, yet its reliability is constrained by limited and heterogeneous human preference data that are expensive to collect at scale. While synthetic augmentation can expand preference supervision, existing methods often augment uniformly or at the representation level, without targeting examples where the reward model is uncertain or prone to mis-ranking. In this paper, we introduce MARS (Margin and Semantic-Aware Data Augmentation for Reward Modeling), an adaptive augmentation framework that prioritizes low-margin preference pairs and uses semantic distance as a second layer for refinement to enhance the contrast between the chosen and rejected responses. Across multiple preference datasets, reward-model backbones, downstream alignment settings, and benchmarks including RewardBench and AlpacaEval, MARS improves both reward-model quality and alignment performance over existing baselines. Our results show that reward-model augmentation is most effective when guided by both model margins and semantic structure.