A soccer club, a prediction market maker, and a window coverings company bought domain names.

Mergers often lead to brand changes, which necessitate a new domain name. Sedo’s top public sale this week was because of a merger. It was a bit odd, though, as four different products/companies were involved.

Here’s a list of end user domain name sales that were recently completed at Sedo. You can view previous lists like this here.

BeTrust.com $28,230 – BPO Advisors, Trust Technologies, FirmaYa, and Notarisa in Chile merged to form BeTrust.

Vivari.com $22,999 – The buyer is forwarding this domain to a site about Kelowna, Canada, operated by Sphere Media Inc. I’m not sure what the connection is.

BackupNow.com $9,200 – This domain forwards to the website for Rezilient, which offers backup solutions for ServiceNow data.

UECornella.com €6,000 – UE Cornellà is a soccer club.

QuickSearch.eu €4,950 – This domain redirects to QuickSearch.de, a service provider directory.

LBtrading.com $4,500 – LB Trading is a market maker on the prediction exchanges Kalshi and Polymarket.

Neva.at €4,250 – Neva sells outdoor blinds for windows.

Epicurean.eu €3,900 – Epicurean is a cutting board brand. It forwards this domain to epicurean-eu.com.

StartYourKetoJourney.com $2,800 – This site provides tips and advice for people on the keto diet.

HelloDog.de €2,749 – Home Express, a home search site in Poland, bought this domain. I’m not sure why.

Pierre.com.br $2,580 – Payments company Cloudwalk is launching Pierre as an AI-powered assistant for managing finances.

Lowenzahn.com €2,200 –  Lowenzahn Organics forwards this domain to Loewenzahn Organics.com.