GoExpired valued nearly all of our domains within $2,500-$4,500.

This is part of Domain Name Wire’s review of automated domain appraisal tools.

GoExpired was apparently once called DomainDingo, and you’ll find it at both matching .com domain names.

Its appraisal system is very basic, providing just a number with no justification.

But let’s dig in and see how it performs.

Two word brandables

We evaluated two domain names in this category: MakeMatter.com, which sold for $15,000, and PressBridge.com, which sold for $5,000.

Both of these domains are in the sweet spot for two dictionary word brandables of $3,000-$15,000. Yes, some sellers hold out for higher amounts, and their data will show these domains sell for much more. But looking at overall sale data, it’s reasonable for an appraisal system to return anything in this price range for this type of domain.

GoExpired appraised MakeMatter.com at $4,500 and PressBridge.com at $3,500.

On the face of it, these aren’t crazy numbers. But we call into question its valuations on two word domains, because it told us the unregistered domain CloudToaster.com is worth $2,500.

One word, high value .com

GoExpired pegs Dragonfly.com’s value at $3 million.

It also said midnight.com was worth that much. It sold for $1.15 million earlier this year.

But it doesn’t say all valuable domains are worth the same price; it said money.com is worth $30 million.

Popular ccTLDs

We ran a solid one word .io, and a plural .ai of lesser quality through Atom’s appraisal tool.

Mike sold expedite.io for $14,995. We also valued kickers.ai, which Andrew sold for $8,000.

GoExpired told us both were worth $3,500.

At this point, we started to wonder: Does GoExpired pin most domains in a tight range under $5,000?

Exact Match descriptive

GoExpired appraised WaterFilters.com at $50,000. That’s not far off from what most of the tools we tested said.

The seller is asking $3.5 million, but that’s just an asking price. Exact match domains like this have lost some of their luster, although this is a large market for ecommerce sales.

Three and four letter domains

Three and four letter domains are some of the most liquid domains on the market.

We tested a pronounceable CVCV .com domain, dujo.com, that is listed on Afternic for $36,000.

Our goal was to see if the algorithms caught that this was not just a random set of letters. Pronounceable, brandable four letter domains are generally worth more than unpronounceable random letters.

GoExpired appraised it at $3,500.

We also tested a four letter, non-pronounceable. Logan Flatt sold MOTG.com for $14,888. GoExpired it at $15,000.

GoExpired is the only system that suggested that MOTG.com was more valuable than dujo.com.

For a three letter domain, we tested VJN.com. It’s listed for sale on Afternic for $39,000. V and J aren’t great letters, so this is likely on the lower end of three letter .com values.

GoExpired valued it at $15,000. Andrew has his wallet out and is ready to buy.

New TLDs

New top level domains are very hard to value. There is very little sales data about most of them.

Andrew sold voicemail.app for $5,000 last year. Mark Levine sold timber.homes for $2,899. Both appraised at $2,500, reinforcing our idea that the system spits out many numbers in the sub-$5,000 range.

Final analysis

Eight of the domains we checked were valued between $2,500-$4,500. Is this really helpful? We’re not so sure.

Plus, the short domain appraisals didn’t make much sense, especially pricing a three letter domain at the same price as a four letter one.

Absent comps or other useful data, we don’t think GoExpired is worthwhile.