He brought Apple’s hardware design to new heights — could Jony Ive do the same for the burgeoning market for AI-focussed hardware?

That’s the hope for Ive’s next project, which will see the veteran designer team up with ChatGPT developer OpenAI for a new hardware device leveraging the company’s fast-growing artificial intelligence products.

The partnership — rumored earlier this year — has now been confirmed in a New York Times profile which explores Ive’s post-Apple independence, including discussions with OpenAI CEO Sam Altman. 

The pair have agreed to partner on a new “artificial intelligence device company” for a product “that uses AI to create a computing experience that is less socially disruptive than the iPhone,” according to the article. Not that Apple itself is averse to AI integrations — the latest iOS 18 release is set to get an update that will include baked-in access to ChatGPT and OpenAI tech. 

But iPhones, including the brand new iPhone 16 and iPhone 16 Pro, still make use of AI as a feature rather than a product unto itself, and that will be the differentiating factor for this new device. OpenAI will be at the core. What industrial design form that will take is “still being determined”, but Ive’s team has exemplary pedigree — some of his new crew worked alongside him on iPhone designs over the years.

A device revolution to come?

Ive’s project won’t be the first to try to make a bespoke, built-for-purpose AI hardware design. But early forays into the market have been mixed at best.

The Rabbit R1 released earlier this year, and charmed with its cutesy phone-like design. But its actual usefulness, swapping out traditional apps for generative AI responses, proved clunky. Likewise, the Humane AI pin launched to great hype, but soon fell flat of the limitations its wearable form factor presented.

But if anyone can create an AI device form factor that actually works, it’s Ive. His meticulous attention to detail has been hugely influential in the world of tech, revolutionizing computing device design. If his focus was ever in question, take this secondary snippet from the article: he’s just spent five years working on a book about the history of buttons.

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Gerald Lynch is the Editor-in-Chief of iMore, keeping careful watch over the site's editorial output and commercial campaigns, ensuring iMore delivers the in-depth, accurate and timely Apple content its readership deservedly expects. You'll never see him without his iPad Pro, and he loves gaming sessions with his buddies via Apple Arcade on his iPhone 15 Pro, but don't expect him to play with you at home unless your Apple TV is hooked up to a 4K HDR screen and a 7.1 surround system. 

Living in London in the UK, Gerald was previously Editor of Gizmodo UK, and Executive Editor of TechRadar, and has covered international trade shows including Apple's WWDC, MWC, CES and IFA. If it has an acronym and an app, he's probably been there, on the front lines reporting on the latest tech innovations. Gerald is also a contributing tech pundit for BBC Radio and has written for various other publications, including T3 magazine, GamesRadar, Space.com, Real Homes, MacFormat, music bible DIY, Tech Digest, TopTenReviews, Mirror.co.uk, Brandish, Kotaku, Shiny Shiny and Lifehacker. Gerald is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press, and also holds a Guinness world record on Tetris. For real.