Reward models trained from pairwise preferences often exploit superficial shortcut cues rather than learning true response quality. We propose DynaCF, a dynamic reweighting framework for mitigating shortcut learning in reward model training. Unlike static shortcut heuristics, DynaCF measures shortcut sensitivity online during optimization by applying semantics-preserving counterfactual perturbations and tracking the resulting margin shifts and preference flips under the current model. Samples with higher shortcut sensitivity are dynamically downweighted in the Bradley-Terry objective, encouraging the model to rely less on superficial patterns and more on task-relevant preference signals. Extensive experiments show that DynaCF consistently improves robustness in preference modeling.