Training Large Language Models (LLMs) for chain-of-thought reasoning presents a significant challenge: supervised fine-tuning on a single "golden" rationale hurts generalization as it penalizes equally valid alternatives, whereas reinforcement learning with verifiable rewards struggles with credit assignment and prohibitive computational cost. To tackle these limitations, we introduce InTRO (In-Token Rationality Optimization), a new framework that enables both token-level exploration and self-feedback for accurate and concise reasoning. Instead of directly optimizing an intractable objective over all valid reasoning paths, InTRO leverages correction factors-token-wise importance weights estimated by the information discrepancy between the generative policy and its answer-conditioned counterpart, for informative next token selection. This approach allows the model to perform token-level exploration and receive self-generated feedback within a single forward pass, ultimately encouraging accurate and concise rationales. Across six math-reasoning benchmarks, InTRO consistently outperforms other baselines, raising solution accuracy by up to 20% relative to the base model. Its chains of thought are also notably more concise, exhibiting reduced verbosity. Beyond this, InTRO enables cross-domain transfer, successfully adapting to out-of-domain reasoning tasks that extend beyond the realm of mathematics, demonstrating robust generalization.