Layer-wise quantization is a key technique for efficiently compressing large models without expensive retraining. Previous methods typically quantize the weights of each layer by "uniformly" optimizing the layer reconstruction loss across all output tokens. However, in this paper, we demonstrate that better-quantized models can be obtained by prioritizing learning from important tokens (e.g. which have large attention scores). Building on this finding, we propose RSQ (Rotate, Scale, then Quantize), which (1) applies rotations (orthogonal transformation) to the model to mitigate outliers (those with exceptionally large magnitude), (2) scales the token feature based on its importance, and (3) quantizes the model using the GPTQ framework with the second-order statistics computed by scaled tokens. To compute token importance, we explore both heuristic and dynamic strategies. Based on a thorough analysis of all approaches, we adopt attention concentration, which uses attention scores of each token as its importance, as the best approach. We demonstrate that RSQ consistently outperforms baseline methods across multiple downstream tasks and three model families: LLaMA3, Mistral, and Qwen2.5. Additionally, models quantized with RSQ achieve superior performance on long-context tasks, further highlighting its effectiveness. Lastly, RSQ demonstrates generalizability across various setups, including different model sizes, calibration datasets, bit precisions, and quantization methods.