We propose WHoW, an evaluation framework for analyzing the facilitation strategies of moderators across different domains/scenarios by examining their motives (Why), dialogue acts (How) and target speaker (Who). Using this framework, we annotated 5,657 moderation sentences with human judges and 15,494 sentences with GPT-4o from two domains: TV debates and radio panel discussions. Comparative analysis demonstrates the framework's cross-domain generalisability and reveals distinct moderation strategies: debate moderators emphasise coordination and facilitate interaction through questions and instructions, while panel discussion moderators prioritize information provision and actively participate in discussions. Our analytical framework works for different moderation scenarios, enhances our understanding of moderation behaviour through automatic large-scale analysis, and facilitates the development of moderator agents.