Recent advances in Large Reasoning Models (LRMs), particularly those leveraging Chain-of-Thought reasoning (CoT), have opened brand new possibility for Machine Translation (MT). This position paper argues that LRMs substantially transformed traditional neural MT as well as LLMs-based MT paradigms by reframing translation as a dynamic reasoning task that requires contextual, cultural, and linguistic understanding and reasoning. We identify three foundational shifts: 1) contextual coherence, where LRMs resolve ambiguities and preserve discourse structure through explicit reasoning over cross-sentence and complex context or even lack of context; 2) cultural intentionality, enabling models to adapt outputs by inferring speaker intent, audience expectations, and socio-linguistic norms; 3) self-reflection, LRMs can perform self-reflection during the inference time to correct the potential errors in translation especially extremely noisy cases, showing better robustness compared to simply mapping X->Y translation. We explore various scenarios in translation including stylized translation, document-level translation and multimodal translation by showcasing empirical examples that demonstrate the superiority of LRMs in translation. We also identify several interesting phenomenons for LRMs for MT including auto-pivot translation as well as the critical challenges such as over-localisation in translation and inference efficiency. In conclusion, we think that LRMs redefine translation systems not merely as text converters but as multilingual cognitive agents capable of reasoning about meaning beyond the text. This paradigm shift reminds us to think of problems in translation beyond traditional translation scenarios in a much broader context with LRMs - what we can achieve on top of it.