Two primary ways to change LLM behavior are prompting and weight updates (e.g., fine-tuning). Prompting LLMs is simple and effective, specifying the desired changes explicitly in natural language, whereas weight updates provide more expressive and permanent behavior changes, specified implicitly via training on large datasets. We present a technique for "baking" prompts into the weights of an LLM. Prompt Baking converts a prompt $u$ and initial weights $θ$ to a new set of weights $θ_u$ such that new "baked" LLM behaves like the original prompted LLM. Mathematically, we minimize the KL divergence between $P_θ(\cdot | u)$ and $P_{θ_u}(\cdot)$, where $P$ is the LLM's probability distribution over token sequences. Across all our experiments, we find prompts can be readily baked into weight updates. Baking chain-of-thought prompts improves zero-shot performance on GSM8K, ASDiv, MBPP, ARC-Easy, ARC-Challenge, and CommonsenseQA benchmarks. Baking news headlines directly updates an LLM's knowledge. And baking instructions & personas alleviates "prompt forgetting" over long sequences. Furthermore, stopping baking early creates "half-baked" models, continuously scaling prompt strength. Baked models retain their sensitivity to further prompting and baking, including re-prompting with the baked-in prompt. Surprisingly, the re-prompted models yield further performance gains in instruction following, as well as math reasoning and coding benchmarks. Taking re-prompting and re-baking to the limit yields a form of iterative self-improvement we call Prompt Pursuit, and preliminary results on instruction following exhibit dramatic performance gains. Finally, we discuss implications for AI safety, continuous model updating, enhancing real-time learning capabilities in LLM-based agents, and generating more stable AI personas.