Despite the success of Reinforcement Learning from Human Feedback (RLHF) in language reasoning, its application to autoregressive Text-to-Image (T2I) generation is often constrained by the limited availability of human preference data. This paper explores how an autoregressive T2I model can learn from internal signals without relying on external rewards or labeled data. Contrary to recent findings in math and code reasoning, we show that minimizing self-certainty, rather than maximizing it, improves image generation. We observe that autoregressive T2I models with higher certainty are likely to generate simple and uniform images, which are less aligned with human preferences, and models with lower certainty are likely to generate vivid images rich in detail. Based on this observation, we propose IRIS(Intrinsic Reward Image Synthesis), the first framework to improve autoregressive T2I models with reinforcement learning using only an intrinsic reward. Empirical results demonstrate that applying IRIS to autoregressive T2I models achieves performance superior to those trained by individual external rewards, and matching those trained by ensemble external rewards. IRIS also incentivizes the emergence of nuanced CoT reasoning for high-quality image generation.