Instruction following is a critical ability for Large Language Models to perform downstream tasks. The standard approach to instruction tuning has relied on a specific phase of supervised fine-tuning over curated instruction datasets, optionally complemented with an alignment step over human preferences. Recent work has shown the potential of in-context learning (ICL) alternatives to guide base models towards instruction following. This type of approach is particularly relevant to circumvent the notable efforts and resources needed for supervised instruction tuning. In this work, we evaluate the viability of ICL for instruction following in scenarios where it is particularly relevant, i.e., languages other than English and across model sizes. Our results show that these scenarios result in downgraded ICL instruction following performance. We further show that applying Direct Preference Optimisation over base models can partially improve baseline results, although alternatives to current ICL instruction following will be needed to bridge the gap with larger English-centric language models.