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Playing Along: Learning a Double-Agent Defender for Belief Steering via Theory of Mind RPA-Check: A Multi-Stage Automated Framework for Evaluating Dynamic LLM-based Role-Playing Agents A Triadic Suffix Tokenization Scheme for Numerical Reasoning Hidden Measurement Error in LLM Pipelines Distorts Annotation, Evaluation, and Benchmarking Synthius-Mem: Brain-Inspired Hallucination-Resistant Persona Memory Achieving 94.4% Memory Accuracy and 99.6% Adversarial Robustness on LoCoMo Time is Not a Label: Continuous Phase Rotation for Temporal Knowledge Graphs and Agentic Memory NovBench: Evaluating Large Language Models on Academic Paper Novelty Assessment Policy Split: Incentivizing Dual-Mode Exploration in LLM Reinforcement with Dual-Mode Entropy Regularization METER: Evaluating Multi-Level Contextual Causal Reasoning in Large Language Models Think Before you Write: QA-Guided Reasoning for Character Descriptions in Books METRO: Towards Strategy Induction from Expert Dialogue Transcripts for Non-collaborative Dialogues Retrieval as Generation: A Unified Framework with Self-Triggered Information Planning Do LLMs Know Tool Irrelevance? Demystifying Structural Alignment Bias in Tool Invocations Enhancing Multimodal Large Language Models for Ancient Chinese Character Evolution Analysis via Glyph-Driven Fine-Tuning Polyglot Teachers: Evaluating Language Models for Multilingual Synthetic Data Generation Exploring Knowledge Conflicts for Faithful LLM Reasoning: Benchmark and Method CocoaBench: Evaluating Unified Digital Agents in the Wild MathAgent: Adversarial Evolution of Constraint Graphs for Mathematical Reasoning Data Synthesis Evaluating Memory Capability in Continuous Lifelog Scenario How Robust Are Large Language Models for Clinical Numeracy? An Empirical Study on Numerical Reasoning Abilities in Clinical Contexts Efficient Training for Cross-lingual Speech Language Models Shared Emotion Geometry Across Small Language Models: A Cross-Architecture Study of Representation, Behavior, and Methodological Confounds A Systematic Analysis of the Impact of Persona Steering on LLM Capabilities Uncertainty-Aware Web-Conditioned Scientific Fact-Checking When Valid Signals Fail: Regime Boundaries Between LLM Features and RL Trading Policies When Verification Fails: How Compositionally Infeasible Claims Escape Rejection Mem$^2$Evolve: Towards Self-Evolving Agents via Co-Evolutionary Capability Expansion and Experience Distillation AOP-Smart: A RAG-Enhanced Large Language Model Framework for Adverse Outcome Pathway Analysis OccuBench: Evaluating AI Agents on Real-World Professional Tasks via Language Environment Simulation Advancing Polish Language Modeling through Tokenizer Optimization in the Bielik v3 7B and 11B Series
Towards Equitable AI: Detecting Bias in Using Large Langu...
Berk Yilmaz, Huthaifa I. Ashqar · 2025-02-18 · via cs.CL updates on arXiv.org

The recent advances in large language models (LLMs) have revolutionized industries such as finance, marketing, and customer service by enabling sophisticated natural language processing tasks. However, the broad adoption of LLMs brings significant challenges, particularly in the form of social biases that can be embedded within their outputs. Biases related to gender, age, and other sensitive attributes can lead to unfair treatment, raising ethical concerns and risking both company reputation and customer trust. This study examined bias in finance-related marketing slogans generated by LLMs (i.e., ChatGPT) by prompting tailored ads targeting five demographic categories: gender, marital status, age, income level, and education level. A total of 1,700 slogans were generated for 17 unique demographic groups, and key terms were categorized into four thematic groups: empowerment, financial, benefits and features, and personalization. Bias was systematically assessed using relative bias calculations and statistically tested with the Kolmogorov-Smirnov (KS) test against general slogans generated for any individual. Results revealed that marketing slogans are not neutral; rather, they emphasize different themes based on demographic factors. Women, younger individuals, low-income earners, and those with lower education levels receive more distinct messaging compared to older, higher-income, and highly educated individuals. This underscores the need to consider demographic-based biases in AI-generated marketing strategies and their broader societal implications. The findings of this study provide a roadmap for developing more equitable AI systems, highlighting the need for ongoing bias detection and mitigation efforts in LLMs.