This commentary extends the discussion by Parr et al. on memory and attention beyond individual cognitive systems. From the perspective of the Collective Predictive Coding (CPC) hypothesis -- a framework for understanding these faculties and the emergence of language at the group level -- we introduce a hypothetical idea: that language, with its embedded distributional semantics, serves as a collectively formed external representation. CPC generalises the concepts of individual memory and attention to the collective level. This offers a new perspective on how shared linguistic structures, which may embrace collective world models learned through next-word prediction, emerge from and shape group-level cognition.