Erling Haaland is one of the best strikers in the world, but at this FIFA World Cup, he is not just going viral for his goals...he is going viral for his Snapchat.

The Norwegian star has 2.5 million followers on the app, where he posts like a fan account, a tourist, a meme page, and a bored friend answering questions from his couch.

This content is even funnier coming from Haaland, who is spending the majority of his time on the pitch making defenders’ lives miserable.

On the field, Haaland is already one of the tournament’s dominant players. Through Norway’s first two matches, he has scored four goals, putting himself near the top of the Golden Boot race alongside Lionel Messi and Kylian Mbappé. His two goals against Senegal helped Norway win 3-2 and qualify for the knockout stage in its first World Cup appearance since 1998.

He, of course, posted about the win on Snapchat.

He also filmed himself walking around New York City in a cap and sunglasses, joking about how nobody seemed to recognize him.

After Lionel Messi scored a hat trick on the same day Haaland netted twice himself, Haaland didn't react to his own performance—he reacted to Argentina's match instead.

These aren't the only posts. Every day is something new.

He seems exactly the same in person. After Norway beat Senegal and secured its place in the next round, Haaland was asked about facing France in the final group match, a game that will decide who tops Group I and could shape both teams’ knockout paths.

“Honestly, I don’t care too much,” he said in a post-match interview after Norway’s win over Senegal. “We’re through, we’ve managed to get through, which is incredible. So, I couldn’t care too much about that game now.”

Then he added, “They’re probably going to win against us, they’re probably going to win the whole tournament.”

Between Norway’s viral “Viking Row” celebration and Haaland’s behind-the-scenes Snapchat posts, the country is winning matches and winning over the internet.