TL;DR: Amazon is using its early Prime Day hub to showcase its new Alexa+ ecosystem, but all first-party Echo devices are currently listed at full retail price. Hold off on buying until June 23 or check out the live sales on Sonos and Bose gear instead.

It's only June 8, but Amazon is pushing its upcoming Prime Day sale hard (as it does every year, though it feels like the sale starts earlier and earlier each time). The company's using flashy blue banners to make it look like the event's already underway, but if you look at the actual price tags, you'll see all of the Echo devices are still listed at their original list price. (Some things on the site are on sale, just not these.)

Instead of offering discounts, Amazon is using this early window to lure customers to the site and get some eyes on its new generative AI assistant, Alexa+. While access is included for free with Prime, non-subscribers will eventually have to cough up $19.99 a month for the standard plan.

To help you plan out your shopping cart ahead of time, here's a quick breakdown of what these full-price devices are going for right now versus how low we expect them to drop when the sale officially kicks off:

Smart displays to watch

• Amazon Echo Show 11: The Amazon Echo Show 11 is Amazon's newest Echo Show model, so we're not expecting a huge discount on this one, but it was listed for $169.99 on May 1, so if you're looking for a new smart display, there's still hope. Right now, it's still listed at its full $219.99 retail price.

• Amazon Echo Hub: Right now, the Amazon Echo Hub will run you $179.99. But, if you're patient, we expect it to drop $60 by the time the sale starts. It hit $119.99 during Amazon's October Prime Day sale last year, so $60 is our minimum discount expectation.

Smart speakers and bedside clocks

• Amazon Echo Dot Max: The Amazon Echo Dot Max is still sitting at its full retail price of $99.99, but like the Amazon Echo Show 11, it had a substantial price drop on May 1. We expect to see this device get down to $74.99 during the sale to match that previous all-time low.

• Amazon Echo Spot: The Amazon Echo Spot is full price at $79.99 right now, so we advise waiting. We've seen earlier iterations of this clock hit $44.99 during past savings events, which is a much fairer price for a bedside display.

• Amazon Echo Pop Kids: The cartoon-themed editions of the Amazon Echo Pop Kids are holding firm at $49.99 right now. These models usually drop to half off during actual site-wide sales, so hold out for the $24.99 mark.

What you can buy on sale today

If you just can't wait until June 23 to buy a smart speaker, there are a few Alexa-enabled devices on sale right now, including:

• Sonos Roam 2 — $134 $179 (save $45)

• Sonos Era 100 — $189 $219 (save $30)

• JBL Authentics 200 — $199.95 $379.95 (save $180)

• Bose Portable Smart Speaker — $299 $399 (save $100)

• Sonos Era 300 — $379 $479 (save $100)

The main takeaway here is to not let early promotional banners rush you into paying full retail price for an Echo speaker. Bookmark your favorites, build your cart, and wait for the real first-party price cuts to drop later this month.