AI bubbles this, AI bubbles that — companies apparently need to cash in on their generative AI investments, and fast. It's why many people online feel they are being inundated with new AI tools and features day in and day out. The latest example? A new TikTok setting, known as remixes, that automatically opts you in to being turned into a digital meme.
TikTok creators first spotted "Remixes" content earlier this week, buried in their account settings. With remixes on, any public content can be used by its viewers to create digitally generated images, text-based memes, and more. The reveal and lack of notification stirred widespread concern about privacy and consent. Many wondered where the setting came from — and how to turn it off ASAP.
Days later, the platform confirmed to CNET that the feature was real and still in an "experimental" stage. Remixes are available only to select creators as the platform tests the AI tool, and TikTok told CNET that it could change drastically before it goes to users en masse. The company also claimed users' content won't be used to train its AI, part of updated guidelines under its new U.S.-based owners. Still, users who have already interacted with the remix feature are skeptical of the claims, and many worry that the tool will enable widespread impersonation and content theft.
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This isn't the first AI grab by the social media giant. TikTok launched its AI assistant, Tako, to app users in 2022, but it's only recently appeared at the top of users' FYP displays and in search functions. The company also debuted its "AI Self" tool, a feature that lets users create AI replicas of themselves that can be "cast" in other users' content. Earlier this year, OpenAI was ordered to rebrand a similar controversial Sora feature, known as Cameos.
How do I turn off TikTok AI remixes?
TikTok's AI remix setting is unfortunately turned on by default. In order to block viewers from remixing your content, you have to turn off remixes on every individual post you've made visible to your followers or the general public. Users have already called out the company for the complicated process, but the company didn't confirm if a unilateral opt-out option would become available alongside its eventual rollout.
Here's how you can prevent yourself from getting meme-ified for now.
Total Time
- 5 min
What You Need
- TikTok app
Step 1: Go to your TikTok profile
Step 2: Click on a TikTok post or video
Step 3: Tap the three dots in the bottom right corner of the post
Step 4: Navigate to the the bottom row of icons, scroll to the right, and select "Privacy Settings"
Step 5: Toggle off the button next to "Allow AI to remix content"