You might know Gigi Bello better as Eloise’s mom. No, she’s not a mommy vlogger — Eloise is her sourdough starter’s name. Bello is 28 and based in New York, where she works her day job as a senior tax analyst. On any given day, you’re likely to find Bello cramming chili crisp and green onions into unwieldy dough or slapping the hell out of homemade butter. And you’ll definitely catch her throwing a pinch of flaky sea salt over her shoulder into the no-man’s-land behind her oven and on top of her cabinets.

Bello's signature is enjoyable chaos. She has a devoted following of 3.3 million on TikTok, where people have begged to see said cabinet tops and talk about Eloise as if she really were Bello’s daughter. Comfort content lives, and Bello is one of its master chefs. "I just take things day by day and kind of roll with whatever I’m into at the moment," Bello tells Mashable of her future plans. "I don’t plan much — it’s more about what I’m interested in or passionate about right then that I decide to share. Probably has a lot to do with my ADHD too, but I’m working on it. I really want to get more creative, whether it’s with Eloise or other fun projects. There’s so many hobbies I haven’t even tried yet, and I’m excited to mess around, learn new things, and fail a bit — because nothing’s perfect, and honestly, that’s the fun part."