TL:DR: Target is celebrating 30 years of Pokémon with an exclusive collection for fans of every generation. The collection features more than 100 items coming in two drops (May 2 and June 6) — check it out here.
Do you have a binder full of holographic Charizards gathering dust in the attic? Or are you a new collector chasing rare pulls and limited-edition items? Either way, Target is the place to be for all types of Pokémon fans in the coming weeks.
To celebrate 30 years of Pokémon, Target has announced an exclusive collection featuring over 100 items. This has been created in partnership with Pokémon superfans like Joe Jonas, SuperDuperDani, Sydeon, PhillyBeatzU, Stephosaurawr and Aspen, and Noah Dankocsik and Lori Haynes.
Mashable Trend Report
This is a full-scale takeover spanning apparel, home goods, and collectible merchandise. Here's a snapshot of what's included in this collection:
A first-of-its-kind retro jacket featuring the OG trio (Bulbasaur, Charmander, and Squirtle)
Nostalgic collabs with legacy brands like Mead (maker of Trapper Keeper), Caboodles, Lip Smacker, and Starter
A 151-piece puzzle inspired by the original Kanto 151 region
A "Jigglypuff-scented" fragrance mist (whatever that smells like)
Water-type Pokémon water bottles
Butterfree-shaped hair clips
Almost half of the assortment is priced under $20, with items starting at just $3.50. The collection is already available on Target’s website, where you can sort by product category or Pokémon type.
Credit: Target
Target is splitting the release into two waves to keep the hype going. Target's Pokémon adventure officially begins on May 2 in stores and online from May 3 with about 65 items launching, followed by a second drop on June 6 with about 40 additional items going live.
Given how quickly Pokémon merch usually moves, we recommend signing up for a Target Circle account now so you can check out faster when the online drop hits.