The platform formerly known as Twitter is learning new tricks. X is looking to expand its reach by launching XChat, a standalone messaging app promising end-to-end encryption, no ads and no tracking, at least according to the Apple press release.
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In addition to the traditional text-based messages already offered by X, XChat promises to offer both audio and video calling, as well as the ability to send documents, create group chats, and edit or delete your sent messages. If the screenshots shared by X are accurate, the interface is minimalistic, emphasizing active chats in "a private, focused space built for conversation," according to Apple's press release.
Despite the claims of "privacy" and "end-to-end" encryption, some X users are pointing out what they perceive to be a contradiction in the app's privacy policy.
How is it, they're asking, that an app that cares about user privacy also links so much personal information, from your location and contact list to your search history and your user profile?
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Musk took to Twitter earlier this month to disparage the privacy policy of WhatsApp. WhatsApp pushed back against the claims.
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XChat will only be accessible to people with an X account, and will only launch for the iPhone and iPad, according to the release, leaving out the Android market.
Given that apps including Signal and WhatsApp don't require a separate account on another platform, it remains to be seen if XChat can attract enough users to compete at the same scale.
With an expected launch of April 17, though, we won't need to wait long to find out.