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Updated at 3:33 am ET June 26, 2026
Amazon's annual Prime Day sale runs from June 23 to 26 this year. That's right, Amazon has shifted the event from mid-July to late June. And if you've been following our coverage, then you know we've already passed the halfway point.
Without a doubt, Prime Day 2026 is one of the biggest sales events on the shopping calendar, second only to Black Friday. So far, this huge event is going hard on just about every category: We're seeing significant savings on Apple gadgets, limited-time price cuts on Bose headphones, and all-time lows on Samsung OLED TVs and gaming monitors. Our professional deal hunters are here to help you save, and we're cross-checking prices at Amazon, Best Buy, Target, and Walmart to make sure you get the lowest prices.
As we approach the end of the Amazon sale, we've lined up all the best deals from Prime Day. Keep scrolling for the full schedule of events, the latest live updates, price drops, low-stock alerts, and news. And be sure to check out our Prime Day hub for all of our coverage.
Prime Day is the name of Amazon's annual shopping event, which usually takes place in July. Amazon has been hosting the event since 2015, and it's become one of the biggest shopping holidays of the year. Prime Day 2026 is a four-day affair, and retailers like Target, Walmart, and Best Buy now host competing sales.
Amazon's 12th annual Prime Day sale runs from June 23 to 26. For the second year in a row, the flagship summer savings event will last four days. The sale officially started at 3:01 a.m. ET on Tuesday.
The sale spans a full four days, running through to midnight on Friday, June 26. You can expect the deals to end at 11:59 p.m. PT on Friday (that's 2:59 a.m. ET on Saturday).
Almost every true Prime member-exclusive Prime Day deal will end when the clock strikes midnight PT on June 27. However, plenty of savings on hot items will linger in the days following. That said, don't wait too long to check out, or you might miss out on a great deal.
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