Apple is building a better shopping experience in the Safari browser with its new Notify Me feature.

Announced during the fruit company's WWDC keynote, a slew of new features bring Apple Intelligence to the Safari web browser. New features include an intelligent tool to upgrade compromised passwords, Describe an Extension, and Notify Me. The latter was on display during the pre-recorded keynote. Notify Me sets up alerts on selected web pages for any changes. In the demonstration, Apple displayed Notify Me in action, setting a reminder for when camp registration goes live. But an even better use is for online shopping.

In a press release, the company says, "With Notify Me, users can ask Safari to monitor a web page for changes, like product restocks or price drops, so they can stay on top of updates they care about. Users can tell Safari what they’re looking for, and when Safari detects a change on that web page, they’ll get a notification so they can take action."

For savvy shoppers, Notify Me lets you add a notification on any page you're browsing, including retailer websites. Unlike current price tracking tools such as Camelcamelcamel, which only monitors Amazon prices, Notify Me works across any site. Notify Me is more diverse than other price tracking extensions, as it can execute and monitor a variety of actions; it's not just limited to price tracking.

But price tracking will be a popular tool, especially for smart shoppers looking to save a penny and wanting to receive push notifications when a sought-after product goes on sale. Notify Me and the other new Safari features will go live in Fall 2026, at which point we'll see just how effective Notify Me is as a price tracker.