Belen Edwards is an Entertainment Reporter at Mashable. She covers movies and TV with a focus on fantasy and science fiction, adaptations, animation, and more nerdy goodness. She is a member of the Critics Choice Association and the Television Critics Association, as well as a Tomatometer-approved critic.
Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, and digital life. Her work focuses on the people, platforms, and communities shaping modern entertainment, from YouTube creators and livestreamers to fandoms, social media trends, and the evolving relationship between technology and culture. She also oversees the Mashable 101, the publication's annual list recognizing the internet's most influential creators.
VidCon is a premier global convention for content creators, influencers, digital media brands, and fans. The event features creator panels, networking opportunities, live entertainment, meet-and-greets, and discussions on trends shaping the creator economy.
Ho began her content creation journey on YouTube in 2009, posting instructional workout videos people could follow at home. On top of being a pioneering fitness influencer, she went on to launch two clothing collections: Bodypop and Popflex. (Taylor Swift wore a Popflex skort in a short video set to her song "Fortnite." The skort sold out in 15 minutes.)
While Ho started off with longer-form horizontal workout videos, she's pivoted more towards posting short-form vertical content about her design process. That evolution is key to her longevity online, she says.
"I've been doing this for 17 years now, and luckily I haven't burned out," Ho told Mashable digital culture editor Crystal Bell. "I have a lot of personal friends who have, and the reason why is because I allowed myself to evolve as a human, and that meant also evolving my content. I think people who are too afraid to do that get stuck doing something they don't like anymore. So it's important to continue evolving."
Evolution is just one of the lessons Ho would impart to aspiring content creators. The other?
"Make something of value, right? Share something that's entertaining, educational, funny, but at the same time, make sure that it means something to you as well, because you cannot live for other people. You need to live for yourself first," Ho told Bell.
Belen Edwards is an Entertainment Reporter at Mashable. She covers movies and TV with a focus on fantasy and science fiction, adaptations, animation, and more nerdy goodness. She is a member of the Critics Choice Association and the Television Critics Association, as well as a Tomatometer-approved critic.
Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, and digital life. Her work focuses on the people, platforms, and communities shaping modern entertainment, from YouTube creators and livestreamers to fandoms, social media trends, and the evolving relationship between technology and culture. She also oversees the Mashable 101, the publication's annual list recognizing the internet's most influential creators.
Previously, she was the entertainment director at MTV News, where she helped expand the brand's coverage of fan culture, K-pop, and the internet's most passionate communities. Her work has appeared in Teen Vogue, Rolling Stone, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
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