DJ Khaled and Drake helped make golf cool in the 2010s, but this decade, it’s influencers introducing the seemingly staid sport to younger generations.
Chief among these social media stars of the links is Robby "Brilliantly Dumb" Berger, the 33-year-old known to many as the head (and face) of Bob Does Sports. Calling Bob Does Sports a YouTube channel is underselling it — it’s a digital media enterprise under the umbrella of the creator-centered company Doing Things, with social media (over 5.5 million subscribers), merchandise (the popular Breezy Golf line), golf tournaments, and partnerships with brands and pro athletes.
Berger’s origin story is legendary among his fans: He began as a front desk person at the Four Seasons Beverly Hills, was promoted to Guest Services Manager, and, in the interim, developed an Instagram following that highlighted his humor and "breezy" conversational skills.
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Bob Does Sports took off online with help from Berger’s numerous fun-loving collaborators, such as Joey Cold Cuts, who were keen to film themselves doing things like downing 18 Fireball shots in nine holes.
The name of Berger’s brand is not a misnomer. There's content that veers into other sports, including basketball and baseball. (Berger was a pitcher at Fairleigh Dickinson University-Florham.)
Still, golf is at the center of Bob Does Sports, highlighting the conversation and camaraderie that define the sport. As far as Berger’s aptitude for the sport, he admits to Golf he has a long way to go: "I was a disaster when I started and still am, really."
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