The competition is already fierce.
By
Haley Henschel
Senior Shopping Reporter
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
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Credit: Lego / Beats / Apple / Mashable composite
The best anti-Prime Day deals at Best Buy (so far):
Prime Day is just around the corner, but it won't be the only huge sale we get this month. Other major retailers are planning to host competing sales that run alongside Amazon's festivities, turning late June into a savings smorgasbord.
Best Buy, for its part, will be running a weeklong "Tech Fest" sale from June 22 to 28. (It's almost double the length of Prime Day 2026, which goes from June 23 to 26.) Historically, the tech retailer has been one of Amazon's biggest rivals when it comes to Prime Day counter-programming, and I expect that to be the case again this year.
Already, the competition between the two retailers is vicious. Having spent several hours cross-checking their prices on popular gadgets, I've found many instances where Amazon is undercutting Best Buy by anywhere from two bucks to two cents. (That's just petty.) For now, its early Prime Day deals seem to be generally better the Best Buy's pre-Tech Fest offers.
That said, I've managed to scrounge up over 40 products that are price-matched or cheaper at Best Buy, or available exclusively there because Amazon's inventory has dried up. (There are some really good deals on older Apple devices that Amazon no longer stocks in new condition, including the M4 MacBook Air and M3 iPad Air.)
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Check out the full list below. Just keep in mind that prices could get even better once Tech Fest officially begins next week.
Amazon device deals
Amazon Fire TV Stick HD — $15.99
$34.99(save $19)Amazon Fire TV Stick 4K Select — $17.99
$39.99(save $22)
Headphones deals
JBL Live 770NC — $119.95
$219.95(save $100)Beats Studio Pro — $159.99
$349.99(save $190)Sony WH-1000XM5 — $278
$398(save $120)Bose QuietComfort Ultra Headphones (2nd Gen) — $379
$449(save $70)Sony WH-1000XM6 — $398
$458(save $60)
Earbuds deals
Beats Solo Buds — $59.99
$79.99(save $20)Shokz OpenFit 2+ — $149.99
$199.99(save $50)Apple AirPods Pro 3 — $179.99
$249(save $69.01)Bose QuietComfort Ultra Earbuds (2nd Gen) — $249
$299(save $50)
Laptop deals
Apple MacBook Air, 13-inch (M4, 24GB RAM, 1TB SSD) — $1,199
$1,599(save $400)Apple MacBook Air, 13-inch (M4, 32GB RAM, 1TB SSD) — $1,399
$1,799(save $400)Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249
$2,499(save $250)Asus ROG Strix G16 (AMD Ryzen 9 9955HX3D, Nvidia GeForce RTX 5070 Ti, 32GB RAM 1TB SSD) — $2,299.99
$2,499.99(save $200)Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512GB SSD) — $2,599
$2,899(save $300)Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,999
$3,399(save $400)Apple MacBook Pro, 16-inch (M4 Max, 48GB RAM, 1TB SSD) — $3,499
$3,899(save $400)
Tablet deals
Apple iPad (A16, WiFi, 128GB SSD) — $299
$349(save $50)Apple iPad Air, 13-inch (M3, WiFi + cellular, 128GB SSD) — $749
$949(save $200)Samsung Galaxy Tab S11 (128GB SSD, WiFi) — $799.99
$899.99(save $100)Apple iPad Air, 13-inch (M3, WiFi, 512GB SSD) — $899
$1,099(save $200)
Smartwatch deals
Apple Watch SE 3 (GPS, 40mm) — $219
$249(save $30)Apple Watch Series 11 (GPS, 42mm) — $299
$399(save $100)Garmin Instinct 3 (40mm) — $299.99
$399.99(save $100)Garmin Forerunner 265 — $349.99
$449.99(save $100)Garmin Venu 4 — $499.99
$549.99(save $50)Garmin Forerunner 965 — $499.99
$599.99(save $100)Apple Watch Ultra 2 (GPS + cellular, 49mm) — $549
$799(save $250)Garmin fēnix 8 AMOLED (43mm) — $749.99
$999.99(save $250)
Unlocked phone deals
Motorola razr ultra (512GB) — $699.99
$1,299.99(save $600)Samsung Galaxy S26 (256GB) — $799.99
$899.99(save $100)Samsung Galaxy S26+ (256GB) — $899.99
$1,099.99(save $200)Apple iPhone Air (256GB) — $929.99
$999(save $69.01)Samsung Galaxy S26 Ultra (256GB) — $1,099.99
$1,299.99(save $200)
Video game deals
Hello Kitty Island Adventure (Nintendo Switch) — $24.99
$39.99(save $15)Persona 5 Royal (Nintendo Switch) — $24.99
$59.99(save $35)Madden NFL 26 (Nintendo Switch 2, PlayStation 5, and Xbox Series X) — $29.99
$69.99(save $40)NHL 26 (Xbox Series X) — $29.99
$69.99(save $40)F1 25 (PlayStation 5 and Xbox Series X) — $29.99
$69.99(save $40)
Lego deals
Lego Star Wars Cobb Vanth’s Speeder 75437 — $27.99
$34.99(save $7)Lego Technic Bugatti Chiron Pur Sport Hypercar 42222 — $51.99
$64.99(save $13)Lego Technic 1966 Ford GT40 MKII Race Car 42223 — $59.99
$74.99(save $15)
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
