Most people scroll past the internet's strangest images. A hydraulic press crushing random objects; a chicken bobbing its head; an emoji taken out of context. Sarah McCreanor sees choreography.
"I think one of the funniest things you can do is try to dance the undanceable," she told the New York Times in a 2024 profile.
That instinct — equal parts dancer, comedian, and internet anthropologist — has helped Aussie-born McCreanor, who performs under the online name Smac, build her following. Millions across TikTok (2.8 million followers) and Instagram (1 million followers) watch her transform viral clips and familiar digital images into physical comedy. Her videos feel deeply online but also timeless, drawing on the slapstick precision of performers like Lucille Ball and Rowan Atkinson (aka Mr. Bean).
What makes her work land is not just the idea, but the execution. The production is intentionally lo-fi. "Very high school drama department DIY," as she described it to the Times. Beneath that simplicity lies years of dance training and a keen understanding of how people watch content online. The timing is exact. The joke always reads.
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Over the past year, that approach has translated beyond social platforms. McCreanor has collaborated with brands and entertainment properties, including contributing to Emotes for Fortnite as a resident choreographer. It's a natural extension of her work. She takes movement and distills it into something instantly recognizable. Something repeatable.
Her videos have also crossed into the art world. The National Gallery of Victoria featured her work in an exhibition, reframing viral content as performance art.
Her rise captures the logic of today's internet, where content isn't consumed passively anymore but remixed and reinterpreted through self-expression. For Smac, every video is raw material, an opportunity to unleash her creativity.
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