Uggs, orange makeup, visible extension tracks — all the low points of aughts and 2010s fashion and beauty are brilliantly resurrected in Isabel Clancy's channels.
The 34-year-old relives her cringe-worthy Millennial high school and college years on her TikTok (4.4 million followers) and Instagram (1.3 million followers). Clancy’s videos often feature her cosplaying as her younger self, getting ready for a party while obnoxiously chomping gum. Clancy could be spackling on foundation, painting on her infamous “butthole lips,” or trudging through snow in a mini-skirt and peep-toe heels; nearly all of her clips end with a hilarious dramatic spin-turn to reveal her hair extensions clinging on to her scalp for dear life.
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Some videos feature Clancy in dual roles: Her fashion-obsessed younger self and her beleaguered mother, urging her daughter to blend her makeup and change out of her revealing statement T-shirt.
Clancy is now a mother herself, and you can see more of her real life on her YouTube channel. Clancy’s knack for comedy shines through in all her videos, especially when she has her current self conversing (and judging) her younger version. Those videos are also catnip to beauty brands like Oil of Olay, with modern Clancy suggesting the products to the trend-chasing younger one. The concept is so funny, the branded spots don’t come across as ads.